Mobile CRM Start-Up Selligy Closes $2.8 Million in Funding

New mobile CRM player Selligy announced today that it has closed $2.8 million in funding, which will help power the company through its next 18 months. The news coincides with the release of Selligy's mobile CRM product, Selligy Enterprise. The investment was led by venture capital firm Draper Fisher Jurvetson (DFJ), which specializes in funding companies at seed, early, and growth stages, with additional participation from Alchemist Accelerators, Salesforce.com, and angel investors.

Selligy Enterprise creates detailed notes around a salesperson's calendar. A salesperson looking up her next appointment will also see the prospect's contact information pulled from Salesforce.com and LinkedIn, as well as directions to the meeting from Google Maps.

After the meeting, it will ping salespeople to fill out custom fields set by the enterprise. "We want a salesperson to be able to fill this out in the time it takes for them to [ride] down in the elevator," Selligy CEO and cofounder Nilay Patel states. For a security company, these custom fields might include the number of security breaches a prospective client has had in the past year, as well as potential deal size and close data. On an iPhone, the information is recorded using simple drop-down boxes and sliders. The result is "far better notes than what most salespeople take," elaborates Chris van Loben Sels, Selligy's director of marketing and business dvelopment.

Selligy Enterprise aims to solve a common problem with CRM systems; too often, only the bare minimum of fields are filled out by users, a problem Patel observed when he was a sales manager. Salespeople and sales managers alike can benefit from having more detailed information.

Some of the 15 companies that participated in the six-month beta test also used the custom fields as a way to reinforce good sales practices. They created custom meeting notes that included the kind of information the best salespeople would ask prospects, prompting salespeople to remember to ask that information in the first place.

Selligy designed the application for field sales representatives that might have complex information to recall before and after meetings, but since the beta testing they've discovered another use. Sales representatives that deal with a high volume are also finding the app useful, in part because it lets them mark lead quality efficiently, making it easier for them to sift through and identify their best prospects later.

Selligy Enterprise is currently available for download with integration with the Salesforce.com Sales Cloud, but Patel and van Loben Sels stated some of the funding will go toward creating compatibilities with additional CRM systems.

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