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Genius.com
1400 Fashion Island Blvd
Suite 500
San Mateo CA 94404

PH: 650-212-2050
FAX: 650-212-2051
Visit their Web site: www.genius.com
 
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Genius.com is the first SaaS solution that delivers the benefits of marketing automation to both Sales and Marketing, embodying the principles of Sales 2.0 that make it easier and more efficient to close more deals "in the cloud". Genius delivers a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, best-in-class Salesforce.com integration, lead management, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.
Product Description

Genius products drive sales productivity with real-time results. Genius on-demand solutions for email marketing, demand generation, marketing automation, and lead nurturing let both marketing and sales professionals identify and connect with their best prospects online in real-time, without IT involvement.
Whitepapers, Archived Webcasts and Sponsored Content
  • Genius Pro
    With Genius Pro, Marketers can initiate powerful email marketing campaigns that deliver instant email open and website visit results directly to Sales, so Sales can quickly prioritize lead follow-up, calling on the most interested prospects first. Genius Pro lets Marketers use sophisticated personalization, including the ability to send on behalf of individual sales reps and post customized greetings on the website. Instant replays of website visits give frontline professionals insight into prospect interest so they can formulate the appropriate pitch for each prospect. Detailed reports let both sales and marketing easily evaluate success.
  • Genius Enterprise
    Genius Enterprise™ is a full marketing automation solution that adds automated lead nurturing, real-time lead conversions, and lead scoring to Genius Pro's email marketing and lead management capabilities. The simple drag-and-drop interface makes it easy for marketers to set up powerful lead capture, prospect nurturing and lead scoring workflows to ensure a steady flow of communications to potential customers over time, until those prospects demonstrate readiness to engage with Sales.
  • Marketing Automation
    Genius.com's approach to marketing automation ensures that marketing and sales can work in sync to ensure the appropriate follow-up for each prospect. Lead nurturing workflows determine and deliver automated responses to cultivate prospect interest, while real-time conversion events trigger real-time sales alerts, updates to database field values, and lead score increases as soon as prospects demonstrate the right level of interest through their online body language. With Genius, prospects ready to engage never get lost in the "black box" of marketing workflows.
  • B2B Email Marketing
    Genius lets marketers easily create, schedule and send personalized emails either on behalf of the appropriate sales team member or from the appropriate marketing or executive alias. It's simple to personalize email content, not only with prospect information, but also by ensuring that the email comes from the person assigned to manage the relationship.
  • Genius for Salesforce.com
    Genius.com offers best-in-class salesforce.com integration. Genius solutions are fully integrated with salesforce.com so users can take advantage of Genius' unique email marketing and lead management capabilities right from within salesforce.com. Salesforce users can see Genius activity results in real time right within each lead and contact record. Salesforce.com remains the database of record, and Genius updates data directly in salesforce.com in real-time.
This company is listed in the following categories:
AnalyticsFinancial Services/BankingHealthcareIntegration
Manufacturing/AutomotiveMarketing AutomationSales AutomationTechnology
Telecommunications
Articles Mentioned
Avoid the Disaster of 2009
Learn from your failures to fine-tune lead generation efforts
 Posted 10 Feb 2010
Video Is More Than Viral
Forget YouTube sensations and wardrobe malfunctions. After years spent bound up by bandwidth, video is finally able to help your business become the star of the show.
 Posted 01 Dec 2009
Marketo Strikes Up a Conversation
The marketing automation vendor's latest release focuses on usability and that human touch.
 Posted 03 Mar 2009
Sales and Marketing: One Big Happy Family?
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
Posted 30 Jun 2008
Sarketing or Males?
Genius.com comes out with a program for SalesGenius that aims at meshing the departments of marketing and sales; one analyst sees the value for companies with long sales cycles.
 Posted 05 Mar 2007
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