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CRM Case Studies

Essent Cuts Contact Center Costs in Half with Genesys Cloud

Cloud migration leads to zero critical incidents while transforming agent satisfaction

Flexential Tripled Its Reach with ON24

The IT services firm revitalized its dormant webinar program into a full-funnel marketing channel

Calabrio One Makes Banking with Columbia Easy

Added technology suite helps bank streamline customer service options.

Max Factory Scales Active Customer Base by 100% With Vonage

Vonage messaging solutions help Italian retailer enhance customer engagement across WhatsApp, RCS, and SMS, doubling its active user base within one year

CRM Columns

AI Makes WFM More Essential

Workforce management has become the operational intelligence layer for managing hybrid human/AI workforces.

What Is Your CRM Doing for Your Team Members?

CRM should improve the employee experience on many levels

Rethinking Enterprise Knowledge: Discovering the Data Bounty of Documents

A new approach to company knowledge can drive real business velocity and unlock the output all leaders seek.

Where Did All the Years Go? 

2026 marks the 25th year that we've honored the top technology vendors in the CRM industry.

Reports & Research

Forrester Report: AI Agents Reshape The Customer Service Workforce In Dramatic Ways

NiCE

MIT Scaling Agentic AI Pilots On Demand Webinar

NiCE

Top 10 AI Customer Stories

NiCE

Opus Report: The Orchestration Advantage

NiCE