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CRM Case Studies

Branch QR Codes Fuel Max Fashion’s Growth

QR campaigns increase the Middle East retailer's conversions.

TruStone Financial Reduces Call Volume with Eltropy

Credit union's AI assistant "Ruth" independently handles 46 percent of member conversations while cutting wait times to 34 seconds.

BT Group Aims to Continue Customer Service Success

The British telecom provider is expanding its use of Aimee, a Sprinklr-powered virtual assistant.

TULA Skincare Boosts Conversions by 300 Percent with UserTesting

The skincare brand tested its ShadeFinder tool with consumers before launching

CRM Columns

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

AI Can Save Bad CX, but Not How You Expect

Use AI agents to stress-test your system.

Flexible Scheduling Reimagines Workforce Management

Here's an important tool for combating agent dissatisfaction and attrition

Reports & Research

Harvard Business Review: Maximizing ROI with AI-Driven Process Management

NICE

CCW: The Future of Customer Service: AI and Automation Trends for 2025

NICE

Opus: The Future of AI-Powered Experiences

NICE

Forrester: The State of AI Agents

NICE

Modern CX unleashed: Empowered agents, bigger savings, better results.

8x8

Navigating the shift in CX: Building a long-term, sustainable CX practice.

8x8

The outcome engine: Where business communications and intelligence meet.

8x8

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

The New Economics of Enterprise Customer Support

LanguageIO

The essential guide to go-to-marketing planning

Anaplan

Navigating change: Keys to a more resilient sales compensation strategy - Keep your sellers motivated amid constant disruption

Anaplan

Creating 360-Degree CX Awareness with Purpose-Built AI

NICE

CX AI Maturity Assessment and Guidebook

NICE

Optimizing Outbound Communications: Strategies and Technologies For Effective Customer Engagement

The AI Agent Handbook

NICE

AI-powered Customer Experience Transformation: Preparing for the 2030 Contact Center

NICE