CRM Cover

September 2008

Magazine Features

The 2008 CRM Market Awards: Table of Contents and Introduction

CRM magazine announces the winners of its 2008 CRM Market Awards.

The 2008 CRM Market Awards: Influential Leaders -- Introduction

The visionaries shaping the CRM industry.

The 2008 CRM Market Awards: Influential Leaders -- Kevin Bandy

The Rethinker: Kevin Bandy -- partner & manager of directory sales and marketing transformation, Accenture.

The 2008 CRM Market Awards: Influential Leaders -- Josh Bernoff + Charlene Li

The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.

The 2008 CRM Market Awards: Influential Leaders -- Des Cahill

The Mailman: Des Cahill -- chief executive officer, Habeas.

The 2008 CRM Market Awards: Influential Leaders -- Seth Godin

The Big Thinker: Seth Godin -- marketing guru, author, blogger.

The 2008 CRM Market Awards: Influential Leaders -- Paul Greenberg

The Herald: Paul Greenberg -- chief customer officer, BPT Partners; president, The 56 Group.

The 2008 CRM Market Awards: Influential Leaders -- Bill McDermott

The Rock: Bill McDermott -- president and chief executive officer, SAP Americas & Asia Pacific Japan.

The 2008 CRM Market Awards: Influential Leaders -- Sridhar Vembu

The Penny-Pincher: Sridhar Vembu -- chief executive officer, AdventNet, parent company of Zoho.

The 2008 CRM Market Awards: Influential Leaders -- Brad Wilson

The Steady: Brad Wilson -- general manager, Microsoft Dynamics CRM, Microsoft.

The 2008 CRM Market Awards: Rising Stars -- Introduction

Eight on the rise in '08.

The 2008 CRM Market Awards: Rising Stars -- Apple

Devising the newest mobile device.

The 2008 CRM Market Awards: Rising Stars -- Marketo

Merging marketing and sales.

The 2008 CRM Market Awards: Rising Stars -- nGenera

Acquiring an on-demand taste.

The 2008 CRM Market Awards: Rising Stars -- Ribbit

Rethinking voice in the user interface.

The 2008 CRM Market Awards: Rising Stars -- Trampoline Systems

Networking the enterprise.

The 2008 CRM Market Awards: Rising Stars -- Twitter

Getting customers all a-twitter.

The 2008 CRM Market Awards: Rising Stars -- Aria Systems

Sending the bill, from A(ria) to Z.

The 2008 CRM Market Awards: Rising Stars -- Zuora

Sending the bill, from A to Z(uora).

The 2008 CRM Market Awards: Elite -- Introduction

The four customer implementations deemed most worthy this year.

The 2008 CRM Market Awards: Elite -- Qualcomm

Swifter connections and speedier results with EchoSign and Salesforce.com.

The 2008 CRM Market Awards: Elite -- VisionShare

Making a healthy data transfer with Microsoft and Axonom.

The 2008 CRM Market Awards: Elite -- Toledo Mud Hens

A minor league team plays like it's in the majors with Microsoft and First Tech Direct.

The 2008 CRM Market Awards: Elite -- Ice Energy

Email marketing Turns a typically cold season warm with JangoMail.

The 2008 CRM Market Awards: Market Leaders -- Introduction

Across a record 10 categories, the best and brightest of CRM.

The 2008 CRM Market Awards: Market Leaders -- Enterprise Suite CRM

With Siebel Systems and PeopleSoft finally assimilated, Oracle takes its place atop the throne.

The 2008 CRM Market Awards: Market Leaders -- Midmarket Suite CRM

In a largely untapped market, Salesforce.com finds itself firmly in the winner's circle for the third consecutive year.

The 2008 CRM Market Awards: Market Leaders -- Small Business Suite CRM

For the "true" small business, needs may be less robust, but reliability's a must -- and Maximizer Software takes top honors this year.

The 2008 CRM Market Awards: Market Leaders -- Sales Force Automation

Some things don't change: The continuing trend toward "SFA plus something more" is accelerating, and Salesforce.com takes the title once again.

The 2008 CRM Market Awards: Market Leaders -- Incentive Management

In the first-ever appearance of this category, Callidus Software takes the inaugural crown.

The 2008 CRM Market Awards: Market Leaders -- Marketing Automation

Penetration remains a challenge for all players, but Unica leads yet again.

The 2008 CRM Market Awards: Market Leaders -- Business Intelligence

SAS Institute takes the crown for the fourth year running as business intelligence evolves from reporting, analytics, and dashboards into a wealth of complexity.

The 2008 CRM Market Awards: Market Leaders -- Data Quality

Despite an increasingly blurry line between data quality and data integration, SAS Institute's DataFlux wins yet again.

The 2008 CRM Market Awards: Market Leaders -- Open-Source CRM

In this category's Market Award debut, the first-ever title goes to SugarCRM.

The 2008 CRM Market Awards: Market Leaders -- Consultancies

As a new player sits atop the category for the first time in years, consultancies are facing "a necessary shift to compete in the new SaaS world," according to one analyst.

Front Office

New Markets and Leaders Emerge

SaaS revenue will likely remain the driving force behind the CRM industry's growth, but emerging niche markets will also play a role.

Reality Check

Evolution from Without

The innovation you seek may come from your customers.

Customer Centricity

Socialized CRM

CRM has never prioritized the individual salesperson—but social networking changes all that.

The Tipping Point

Data: A Flashlight to Sales Innovation

Analyzing performance companywide can uncover ideas that work.

Connect

Really Happy in Real Time

Complex event processing empowers the contact center to manage the customer relationship.

Pint of View

View of Pints

You wanna go where everybody knows your liver.

Insight

Locating Intelligence

By knowing the "where" in anywhere, business intelligence just got a whole lot smarter.

CRM Dials into the iPhone

Is the industry ready to turn a consumer craze into a business tool?

CRM on Twitter: September 2008

The twitterverse opens up on open-source CRM.

Are Support Systems Way Off-Base?

Web 2.0 technology leaves many companies' knowledge base systems in the dust.

Market Focus: Financial Services -- Keeping Your Money on Their Minds

Compliance, mobile banking, data in the cloud—financial services firms have a lot to deal with when it comes to CRM.

Required Reading: Shhh…It’s a Secret

Why the "business" component of your business needs to be much more than just what you sell.

Re:Tooling

Tech Solution: Business-Card Scanners

Business Problem: Managing important business contacts amid a hectic travel schedule.

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues