The 2008 CRM Market Awards: Market Leaders -- Introduction

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CRM has never been a niche market. The categories here cover a vast territory—software and services, sales and marketing, information and analytics—and represent the culmination of months of research and dozens of analyst interviews. It’s been a year of consolidation and expansion—including in our awards themselves, which include two new categories—and while some of the winners, leaders, and Ones to Watch may come as a surprise, what’s not surprising is the industry’s ongoing excellence.

Within the expanded scope -- to a record 10 categories -- the magazine named one Market Winner, denoting the highest score compared to its peers. Each category also produced four Market Leader awards and a “One to Watch.” Recipients were determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.

The 2008 CRM Market Awards were presented at the destinationCRM 2008 Conference at the Marriott Marquis in New York. An expanded version of the results is available in digital NXTBook format (http://www.nxtbook.com/nxtbooks/crmmedia/crm0908/index.php).

To view the rest of the 2008 CRM Market Awards, click here.

Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationcrm.com/subscribe/.

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