• September 1, 2008
  • By Marshall Lager, founder and managing principal, Third Idea Consulting; contributor, CRM magazine

The 2008 CRM Market Awards: Influential Leaders -- Brad Wilson

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The Steady:
Brad Wilson
general manager, Microsoft Dynamics CRM
Microsoft


We’ve said much about Brad Wilson over the years—and with good reason.

As the general manager in charge of Microsoft Dynamics CRM, he’s been the person we look to whenever something’s happening at Redmond. His get-it-done approach and engaging attitude kept us interested as Dynamics endured its growing pains, and each year Brad’s been rewarded for his efforts: three straight years as one of our Influential Leaders.

This year, Microsoft delivered version 4 of its CRM solution, as well as a much-in-demand on-demand option. Industry experts agree that the growing pains have ended, and Microsoft Dynamics CRM 4.0 is ready to take on all comers in the midmarket. To be fair, there’s a lot of CRM vision at Microsoft, as we saw in July’s interview with CEO Steve Ballmer (see “Is Microsoft Winning the CRM Race?,” July 2008).

But Brad had a lot to say in that article as well, and it’s he who has to make Steve’s vision happen. In so doing, his impact continues to be felt throughout the CRM industry. Brad has now hit for the cycle—four Influential Leaders in a row. He’s the Lou Gehrig of CRM.

For the rest of our 2008 Influential Leaders, click here.

To view the rest of the 2008 CRM Market Awards, click here.

Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationcrm.com/subscribe/.

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