• September 1, 2008
  • By Marshall Lager, founder and managing principal, Third Idea Consulting; contributor, CRM magazine

The 2008 CRM Market Awards: Influential Leaders -- Paul Greenberg

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The Herald:
Paul Greenberg
chief customer officer, BPT Partners
president, The 56 Group

It’s one thing to talk about the industry as it is—it’s another to envision the industry as it should be. Paul Greenberg is a master of both.

To start, he’s the author of CRM at the Speed of Light, one of the industry’s seminal books, and is publishing the fourth edition in December. He’s president of The 56 Group and chief customer officer of BPT Partners, a CRM consultancy that drops science on vendors and users alike and provides certification in various aspects of CRM. He’s also executive vice president of the National CRM Association, co-chair of the Rutgers CRM Research Center, and one of the industry’s most prolific bloggers. (He’s also a columnist for us, but we’ll overlook that to give credit where it’s due.)

In short, the man gets around, and he stirs things up, especially in the area of social media. Greenberg recently created the CRM 2.0 Wiki, a community built around defining and discussing the role of CRM as it begins to incorporate social media; and myCRM Career, a site for professionals to network, shmooze, and move up the CRM ladder. But Greenberg is also making vendors take notice—who else could have convinced Microsoft Dynamics CRM and Salesforce.com to agree to a software showdown, in which both companies are now hard at work fighting for bragging rights?

For all this and more, Paul Greenberg helps define what makes an Influential Leader. 

For the rest of our 2008 Influential Leaders, click here.

To view the rest of the 2008 CRM Market Awards, click here.

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