The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Journey Orchestration Solution: The 2025 CRM Industry Leader Awards

Buyer Beware: How Marketers Can Navigate More Complex B2B Buyer Journeys

The linear funnel is dead. Today's nonlinear, multi-stakeholder B2B journeys require a branded demand approach—AI-driven segmentation, personalized multi-channel nurturing, and steady brand building.

Embedded CDPs Emerge in Marketing

The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.

How to Get the Whole Marketing Team to Embrace AI

Marketing teams that treat AI as a shared resource, not a siloed tool, will win.

The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how—and why—consumers make their purchases.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Call Me a Shadow Buyer

Consumers like me make every effort to stay under the radar, invisible to traditional sales and marketing funnels.

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.