The linear funnel is dead. Today's nonlinear, multi-stakeholder B2B journeys require a branded demand approach—AI-driven segmentation, personalized multi-channel nurturing, and steady brand building.
Matt Hummel //
28 Aug 2025
The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.
Jonathan Moran //
05 Aug 2025
Marketing teams that treat AI as a shared resource, not a siloed tool, will win.
Deirdre Mahon //
21 Jul 2025
Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how—and why—consumers make their purchases.
Adam Ortman //
16 Jul 2025