CRM Is Good, Even in the Bad Times
10 Apr 2024
Some markets face an uphill climb, but that just makes investing in CRM even more crucial.
How Does Employee Age Impact CRM Usage?
27 Sep 2023
The generation gap rears its ugly head, but there's hope yet.
A New CX Focus Boosts CRM in Professional Services
03 Jul 2023
Firms want to stand out on customer experience, and CRM (and AI) can help.
Five Collaboration Strategies to Power Your CX Transformation
26 Sep 2022
What do successful CX functions do differently? Build coalitions around core business competencies.
It’s Time to Focus on the Metaverse
24 Feb 2022
Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.
How May I Help You, Buddy?
01 Apr 2013
Warm personalized service can clash with professional detachment.
Renting the Rubber Room
17 Mar 2011
Apartment hunting reveals what happens behind closed doors
Tracking Touch-Tone Opportunities
22 Sep 2010
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
Putting the Pedal to the Metal with Sales
14 Jul 2010
A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.
Ciena Cozies Up to Its Partners
11 Feb 2010
Community tools from Mzinga help a communications company communicate
The Partner-Proliferation Problem
01 Nov 2009
An on-demand CRM platform involves a partner-selection process as well.
A Salesforce.com by Any Other Name
01 Nov 2009
What do you do when your brand no longer reflects your offerings?
Re:Tooling -- E-Signatures: Sign 'Em Up!
15 Nov 2009
As companies look to cut costs and streamline operations, electronic signatures may be entering a renaissance period.
The Man Who Moved a Paradigm
01 Nov 2009
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
The Best of the Rest
01 Sep 2009
The Market Awards are done, but there's so much left unmocked!
Channeling My Frustration
01 Aug 2009
Words, words, words. Why don't they mean what they used to?
Managing Social Customers for Profit
01 Aug 2009
A new paradigm calls for a reassessment of an industry metric.
Servicing Software-as-a-Service
01 Aug 2009
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
New Routes to New Customers
01 Jul 2009
A customer-centric approach for emerging markets.
CRM in the Palm of Your Hand
01 Jul 2009
Three factors are combining to (finally) drive interest in mobile CRM.