How Does Employee Age Impact CRM Usage?
The generation gap rears its ugly head, but there's hope yet.
A New CX Focus Boosts CRM in Professional Services
Firms want to stand out on customer experience, and CRM (and AI) can help.
Five Collaboration Strategies to Power Your CX Transformation
What do successful CX functions do differently? Build coalitions around core business competencies.
It’s Time to Focus on the Metaverse
Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.
How May I Help You, Buddy?
Warm personalized service can clash with professional detachment.
Renting the Rubber Room
Apartment hunting reveals what happens behind closed doors
Tracking Touch-Tone Opportunities
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
Putting the Pedal to the Metal with Sales
A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.
Ciena Cozies Up to Its Partners
Community tools from Mzinga help a communications company communicate
The Partner-Proliferation Problem
An on-demand CRM platform involves a partner-selection process as well.
Re:Tooling -- E-Signatures: Sign 'Em Up!
As companies look to cut costs and streamline operations, electronic signatures may be entering a renaissance period.
The Man Who Moved a Paradigm
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
A Salesforce.com by Any Other Name
What do you do when your brand no longer reflects your offerings?
The Best of the Rest
The Market Awards are done, but there's so much left unmocked!
Channeling My Frustration
Words, words, words. Why don't they mean what they used to?
Managing Social Customers for Profit
A new paradigm calls for a reassessment of an industry metric.
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
New Routes to New Customers
A customer-centric approach for emerging markets.
Re:Tooling -- Partner Relationship Management: Rousing from a Slumber
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
CRM in the Palm of Your Hand
Three factors are combining to (finally) drive interest in mobile CRM.