Professional Services CRM > Columns/Departments

Professional services firms have goals and metrics that are unique to their field. Customer Relationship Management (CRM) solutions that support those goals can make a big difference in the company's bottom line. Explore our latest CRM news, analysis, and advice for everyone in the professional services sector.

How May I Help You, Buddy?

Warm personalized service can clash with professional detachment.

Renting the Rubber Room

Apartment hunting reveals what happens behind closed doors

Tracking Touch-Tone Opportunities

Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.

Putting the Pedal to the Metal with Sales

A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.

Ciena Cozies Up to Its Partners

Community tools from Mzinga help a communications company communicate

The Partner-Proliferation Problem

An on-demand CRM platform involves a partner-selection process as well.

Re:Tooling -- E-Signatures: Sign 'Em Up!

As companies look to cut costs and streamline operations, electronic signatures may be entering a renaissance period.

The Man Who Moved a Paradigm

An evaluation of the changes wrought by Salesforce.com's Marc Benioff.

A Salesforce.com by Any Other Name

What do you do when your brand no longer reflects your offerings?

The Best of the Rest

The Market Awards are done, but there's so much left unmocked!

Channeling My Frustration

Words, words, words. Why don't they mean what they used to?

Managing Social Customers for Profit

A new paradigm calls for a reassessment of an industry metric.

Servicing Software-as-a-Service

Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.

New Routes to New Customers

A customer-centric approach for emerging markets.

Re:Tooling -- Partner Relationship Management: Rousing from a Slumber

The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.

CRM in the Palm of Your Hand

Three factors are combining to (finally) drive interest in mobile CRM.

The 5 Phases of Social Experience

The social Web is about to evolve — again. Are you ready to evolve, too?

A Community Gives Pitney Bowes Its Stamp of Approval

A forum designed to address one problem evolves into an enterprise asset.

To SaaS or Not to SaaS?

That is the question. (The answer may surprise you.)

Your Customers Want You to Know Them

Consumers—at home and abroad—are demanding that companies address their needs.