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Top Story

AI Makes Field Service More Proactive and Intelligent

Companies are adopting AI to optimize field service management and improve CX, ISG finds. Plus, Gartner names five technologies expected to see high levels of investment in the finance function.

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CRM Case Studies

BT Group Aims to Continue Customer Service Success

The British telecom provider is expanding its use of Aimee, a Sprinklr-powered virtual assistant.

TULA Skincare Boosts Conversions by 300 Percent with UserTesting

The skincare brand tested its ShadeFinder tool with consumers before launching

Sun State Hauls in Increased Sales Productivity with SugarCRM

Sugar Sell and sales-i help the truck dealership sell smarter and faster.

CaduceusHealth Gains Insight into Employee Activity

Customer outcomes improve with remote employee tracking from Insightful.

CRM Columns

Don’t Let Tariffs Sabotage Customer Service

As companies face difficult decision about fluctuating costs, it will be crucial to be transparent with customers.

Should Machines Be Quality-Scoring Machines?

If AI is charged with evaluating AI, the process needs to look different.

Advertising Needs a Better Proofreader

Companies might be trying to seem relatable and authentic, but they risk looking unprofessional and sloppy.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Reports & Research

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

The New Economics of Enterprise Customer Support

LanguageIO

The essential guide to go-to-marketing planning

Anaplan

Navigating change: Keys to a more resilient sales compensation strategy - Keep your sellers motivated amid constant disruption

Anaplan

Top 5 AI use cases for retail

Talkdesk

Optimizing Outbound Communications: Strategies and Technologies For Effective Customer Engagement