Sports/Entertainment CRM > Columns/Departments

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Virtual Events Stink. Here’s How to Improve Them

With online conferences, let's have less hostage videos, more spontaneity

The Bright Future of the Internet of Things

Today's innovations are only the beginning.

Use the Brand, Luke

The more you tighten your grip, the more that will slip through your fingers.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

Riding the Wave of Shifting Platforms

Strategies may change, but the key to success remains the same.

The Fan Business

Winning sports franchises know that selling tickets is only the beginning.

The Keeler Principle

"Hit 'em where they ain't" works great in baseball, not in business.

Another Round of Gamification

Get customers onto the winning team—yours

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

Re:Tooling -- Predictive Analytics: Keeping a Step Ahead

To cope with the recession, more organizations are looking to predictive analytics for answers.

More Books, Fewer Worries

Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.

The New Connections of Social Media

I don't care to belong to any social network that will accept me as a member.

Your Savings Are My Services

Think about what you're giving off when you're giving in to pressure.

The Stressed-Out Customer

Stress levels brought about by the economy are making people more combative in their everyday lives.

Fandango Has Just the Ticket

Movie Web site and ticket retailer implements analytics to aid with internal reporting.

Music in the Key of Savings

Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.

Life in the Fast Lane of Context

Providing an experience requires a better understanding of your customers.

Captive Audiences

When you only get one side of a story, are you really getting what you need?

Technology and the Digital Client

A new reality emerges for the people-process-technology mix.

These Marketing Messages Go to 11

if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.