CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

Who Really Wins When Business and Politics Collide?

In today's hyper-divided political climate, coming down on one side or the other is sure to ruffle feathers.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Customer Experience in the Post-Pandemic World

It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.

Virtual Events Stink. Here’s How to Improve Them

With online conferences, let's have less hostage videos, more spontaneity

The Bright Future of the Internet of Things

Today's innovations are only the beginning.

Use the Brand, Luke

The more you tighten your grip, the more that will slip through your fingers.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

Riding the Wave of Shifting Platforms

Strategies may change, but the key to success remains the same.

The Fan Business

Winning sports franchises know that selling tickets is only the beginning.

The Keeler Principle

"Hit 'em where they ain't" works great in baseball, not in business.

Another Round of Gamification

Get customers onto the winning team—yours

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

More Books, Fewer Worries

Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.

Re:Tooling -- Predictive Analytics: Keeping a Step Ahead

To cope with the recession, more organizations are looking to predictive analytics for answers.

The New Connections of Social Media

I don't care to belong to any social network that will accept me as a member.