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Telecom CRM > Columns/Departments

Modern CRM based support systems keep sales, marketing, and customer services connected across all of a telecom's many relationships and improve processes across various sales channels. Explore our latest CRM news, analysis, and advice for telecoms.

Triple Play or Infield Fly?

Package deals don't always make sense.

Consumers Score a Huge Win

Companies, vendors, and consumers should be prepared to work together to curb the possible misuse of the technology

What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Neutering Net Neutrality

Let's put the brakes on a separate, but unequal, future for bandwidth providers.

Customer Experience Management Is on the Road to Maturity

Companies that lag behind must move from 'fluff' to 'tough.'

Nonservice Versus Disservice

There's a difference between doing what you can and doing what you can get away with.

CRM in ‘Pursuit of Shared Goals’

Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise

New Paradigms Bring Value to Knowledge Management

The focus shifts from managing knowledge to empowering people to respond, as seen in online communities

Get Personal or Get Abandoned

To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated

Future of Contact Centers Clearly Lies in the Clouds

Too compelling to ignore, the benefits include low startup costs and no capital investment

Consumers Power Transformational Marketing

Engaging customers in personalized dialogue replaces pushing messages through mass media

Can I Help You? Can I Help You? Can I Help You?

CRM requires listening, not just speaking

Rx for Social Intelligence Center

Mix skilled workers, listening platform, and measurable objectives

Our New e-Commerce Reality

All's fair in love and war—and retail

Never Underestimate the Power of Traditional Methods

It's not the medium but, rather, how you use it to engage customers that counts

Use Social Media Proactively

Leveraging sites like Facebook and Twitter is critical

New-Gen WFM Solutions Make a Real Difference

But many contact center offerings require a trade-off between accuracy and ease of use

Mobile CRM: The Quiet Explosion

Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps

The Right Customer Experience Strategy

It varies from "tailored intimacy" to "customer self-service"

There’s No Substitute for Experience

A salesperson must make a customer feel as if he must have it