Consumer Packaged Goods CRM > Columns/Departments

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Another Round of Gamification

Get customers onto the winning team—yours

I Scream, You Scream, We All Scream for … Short Ribs?

Food trucks live and die by social CRM

Mobile Sales Are Going North

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

The Message Has Two Faces

Find the truth hiding behind the brand.

Can You Create a Viral Hit?

If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.

The Final Steps Are Just the Beginning

The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.

The Lessons of the Magic Curry Kart

Your local street-food vendor can teach your company a thing or two.

Managing Social Customers for Profit

A new paradigm calls for a reassessment of an industry metric.

The Next Steps Matter, Too

The Journey of Implementation — Part 2: It's a bit like the Wild West out there — so be extra careful to conduct due diligence when choosing a vendor partner.

A Revolution in Customer Centricity

It all started with sales tax.

The New Connections of Social Media

I don't care to belong to any social network that will accept me as a member.

The 5 Phases of Social Experience

The social Web is about to evolve — again. Are you ready to evolve, too?

First Steps Are Always Critical

The Journey of Implementation — Part 1: Before the design and deployment stages begin, planning is everything.

We Reserve the Right to Screw Up Your Service

Service gaffes are part of life, but some of them are just astounding.

The Tweet Is Mightier than the Sword

So speak softly and carry just 140 characters.

Everything Is Social

The word is everywhere now: social networks, social frameworks, social platforms.

Community Activism

Experience be damned--creating a customer community is the best way to win wallet share.

Seeing Green

A major way Taylor Made-Adidas Golf stays close to its customers is through email help.