HighSpot Partners with ToutApp

Highspot and ToutApp have announced a product integration and go-to-market partnership to help sales reps better engage customers, digitize their processes, and orchestrate customer conversations.

With ToutApp and Highspot, sales and marketing teams will be able to manage, find, customize, share, and analyze content on an integrated platform, all while ensuring sales workflow alignment. Sales reps will benefit from in context content, training, digital playbooks, and information relevant to specific opportunities. Highspot and ToutApp will also deliver deep analytics on content effectiveness and sales performance.

ToutApp users will be able to select and insert sales content stored in Highspot's Sales Enablement platform directly into ToutApp campaigns and emails within Gmail, Outlook and the CRM, while maintaining all the content tracking and analytics within Highspot. Conversely, users of Highspot can use ToutApp as an email client or to drive sales campaigns to many prospects at once, while maintaining separate tracking of content engagement, downloads, and shares.

"With software like ToutApp, which streamlines your sales workflow and best practices, and Highspot, which digitizes sales enablement content, we're effectively killing the old-school sales playbook that you print on paper," said Tawheed Kader, CEO of ToutApp, in a statement. "We are thrilled to partner with Highspot, who sets the standard for modern sales enablement solutions, to bring sales organizations an easy way to be more effective throughout the entire span of their sales cycle."

"We're excited to partner with ToutApp to bring a more integrated and effective experience to sales reps," said Robert Wahbe, CEO of Highspot, in a statement. "By working with the leader in sales productivity solutions, we have delivered a significant improvement to the sales prospecting process."

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