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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

How Reliable Is Your Contact Center's AI Guidance?

Determining whether companies can trust the next-best-step suggestions AI makes for agents.

Using AI to Make Marketing Resonate

Artificial intelligence can help determine which content and channels hit the mark.

Using AI to Boost Sales Forecast Accuracy

Effective sales predictions require the right data mixed with human intuition.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

ViewPoints

How Technology Is Transforming the Sales Team

As the digital-first workplace becomes more widespread, sellers are evolving how they sell and new technology is facilitating the rapid transformation of the traditional B2B sales environment.

What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers

Marketing trends are evolving at a challenging pace, and data privacy changes are calling for marketing teams to future-proof their success.

Digital Twins: A Marketer's Guide

Digital twins can help companies guide customers to the ideal outcomes on their journey rather than forcing them down a predefined path.

3 Best Practices for Turning Customer Data Into Marketing Insights

With the sheer scope of data being generated, how can you best use consumer data for marketing to create a consumer experience that's relevant and useful?

Columns

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

Creating Customer Experiences that Endure

They need a foundation built on orchestrated systems, processes, and technologies.

Please, Just Give Us All the Information We Need

To win the American people's vote (i.e., business), companies need to do a much better job of educating them.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Buyer's Guide Partners