-->
Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

How to Build the Perfect Bot

New developer tools are steering automation creation.

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

Let Your Products Sell Themselves

Product-led growth is replacing traditional sales and marketing .

Marketing’s New Game Changer: Insight Management

Companies can now have a single platform for customer data, survey results, and analytics insights.

ViewPoints

Evaluating GenAI Solutions? Here Are 6 Things to Consider

Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.

Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape

Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.

The Future of CX: How AI-driven Conversation Intelligence Is Revolutionizing CRM

Generative AI can gather and process vast amounts of unstructured data and efficiently turn that into easily understandable and actionable insights.

First-Party Data Is the Most Valuable Resource Organizations Have—If They Can Activate It

First-party data will be critical for finding new customers once third-party cookies aren't present by default.

Columns

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

AI: The Brain of Future Contact Centers

Contact centers are highly complex, and they need lightning-fast decision makers.

The 12 Major Risks of AI

Opportunities abound and optimism is warranted, but so is a degree of caution.

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.

Buyer's Guide Partners