The sell doesn't end after the sale. Here's what agencies should do to keep customers engaged and invested in their products.
Brands that can maintain a 360-degree view of customers are able to thrive in the new data-driven climate and provide a superior customer experience.
There's an opportunity for a win-win situation among retailers and customers if agency and data control is returned to the consumer, which would mean greater privacy while also giving brands a greater understanding of who is buying their products and services.
What is it to partner with a customer? What does it require and what does it produce? These are increasingly vital questions to ask and answer in today's complex world and business environment.