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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

White-Glove-for-All Is the Future of Customer Care

Providing a premium, highly personalized level of care to every customer is the new norm.

ViewPoints

Carbon-Aware Marketing Will Redefine Customer Engagement

Marketing doesn't need more channels; it needs smarter ones. A new carbon optimization layer could transform how brands engage customers and how they measure responsibility.

The New Customer Journey: How AI Search Engines Are Rewriting the Marketing Funnel

The model where brands optimized to appear in search results is giving way to an environment where AI intermediaries provide synthesized answers.

Sales Workflow Intelligence: Reduce Friction and Close Deals Faster

Here's how to use CRM data and AI insights to identify bottlenecks, automate administrative tasks, and make strategic decisions based on what actually drives revenue.

Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.

Columns

Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

Why Conversational Experience Orchestration Will Have Its Moment

Something needs to be at the helm making sense of customer experiences.

CX Solutions of the Future Will Have a Mind of Their Own

Agentic AI won't just think but act.

The State of CCaaS: Power Platforms in a Shifting Market

These solutions are integral CX infrastructure, but companies want flexibility and future-proofing.

Buyer's Guide Partners