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Cloud-based CRM > Columns/Departments

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

A Practical Approach to GenAI in the Contact Center

Start slowly with the technology—but definitely start.

Patriotism Aside, U.S. Operations Are a Good Idea

Onshoring can be costly upfront, but the service improvements will pay off.

5 Ways AI Can Enhance CX (and EX)

It's not a question of will you use AI, but when.

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

AI-Enabled WFM Promotes Efficiency and Flexibility

More advanced workforce management empowers employees and improves CX.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

In a World of AI Co-Pilots, Who’s Ready to Fly the CX Plane?

The question of pilot (i.e., human) readiness has entered the AI picture.

Regular CRM Health Checks Are Critical

If CRM is your operational heartbeat, make sure it's healthy.

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Tips for Dodging AI Disasters

It'll take time to work through the learning curve.

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

The Various Roles of Sales AI

How are sales organizations actually leveraging artificial intelligence?

Thanks to AI, the CCaaS Sector Comes on Strong

Although sales cycles are slower, companies are buying.

Real-Time Guidance: Practical AI Tools for Contact Center Agents

The ability to analyze live conversations as they occur helps the customer and employee experience.

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

VR Training Is Replacing Traditional Sales and Customer Service Training

This new training paradigm benefits employees, customers, and the bottom line.

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.