Coronavirus Shows the Value of CRM
It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.
Leveraging CRM in the Face of COVID-19
With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve
For Salespeople, It’s All About the Interface
Tools that are both useful and intuitive will improve customer relationships as well
5 Customer Service Trends That Point to a Promising Future
Leaders finally realize what's best for customers is what's best for the company
Why Are We Still Talking about Silo Busting (Among Other Things)?
While some of the predictions for 2020 involve revolutionary, cutting-edge technologies like blockchain, advanced analytics, and artificial intelligence, many more of the predictions involve strategies and technologies that have been around for years but have yet to be adopted.
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
Storytelling in Business: Art, Science, Necessity
You have to make customers connect with you in a personal way
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
CRM’s Unexpected Science
When synergy makes a difference
How Do You Listen to Your Customers?
You need a listening architecture to get the most from customer insights
To Engage Customers, Your UI Design Needs These 6 Qualities
It's about giving customers what they want in the most frictionless way possible without breaking the bank
With B2B Marketing, It’s Back to the Basics
Time to kill your martech stack—or at least simplify your approach
Innovation Is What Makes Us Great
Customer service flourishes in a climate where people are free to innovate, and fail, and start over again
Which CRM Features Are Small Businesses Not Taking Advantage of?
This year's version of ‘ask the vendors' examines what SMBs might be missing
CRM Is Making a Difference
In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more
10 Traits of Effective CX Leaders
What does it take to lead a customer experience team?
To Get the Most from Your CRM, Pair It with Process
Strong CRM adoption is good, but not enough; you also need a formal, dynamic sales process
3 Ways to Put the Human Element into Customer Experience
Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.
Your Customer Data Is Limitless, and So Is Its Value
Your company can either navigate the digital deluge, or be swamped by it.