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Manufacturing/Automotive CRM > Columns/Departments

Customer Relationship Management (CRM) solutions for manufacturers offer new capabilities and can radically improve business processes that have not changed in years. 

Five Collaboration Strategies to Power Your CX Transformation

What do successful CX functions do differently? Build coalitions around core business competencies.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

It’s Time to Focus on the Metaverse

Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Is Your Enterprise Ready for Direct-to-Consumer Business?

The final point of sale in an omnichannel marketplace is shifting

Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason

Are You Correctly Measuring Customer Satisfaction?

Unfortunately, bad customer service stories are more common than we'd like to think.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

CRM Comes to the Rescue

'How can we have growth like a modern dealership if we don't have the things that a modern dealership has?'

From Wreckage to Revival

Imperatives for CRM leaders in the automotive industry.

Reigniting the Engine with Service Software

Fairbanks Morse Engine implements a CRM system that unites its customer records and tracks its engine service requests

UC and a Side of Fries

Equipment manufacturer Henny Penny cooks up better customer service thanks to Cisco Systems' unified communications solutions.

The Message Has Two Faces

Find the truth hiding behind the brand.

Re:Tooling -- Mobile Service Applications: Beyond the Contact Center Walls

Lucrative return on investment is driving companies — and vendors — to look more closely at mobile service applications.

Branching Out Toward Data Management

Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.

Re:Tooling -- Partner Relationship Management: Rousing from a Slumber

The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.

The Post-Recession Customer

From now on, consumers will be saddled with residual uncertainty.

We Reserve the Right to Screw Up Your Service

Service gaffes are part of life, but some of them are just astounding.