-->
Healthcare CRM > Columns/Departments

Customer Relationship Management (CRM) data and technology solutions are vital for healthcare companies seeking to create highly personalized experiences. There are two basic types of healthcare CRMs, one is for a healthcare organization to stay in contact with their patients, the other is for a healthcare organization to stay in contact with referring organizations.

Explore our latest CRM news, analysis, and advice for the healthcare industry.

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

It’s Time to Focus on the Metaverse

Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.

How to Regain Customer Trust in 2021

Your user experience needs to inspire user confidence.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Customer Experience: Code Blue

There's more to patient care than what happens within a hospital's walls.

The Bright Future of the Internet of Things

Today's innovations are only the beginning.

Pull the Plug on Customer Care

Communication is good, overkill is not.

Customer Retention Starts with Listening

Whatever your profession, hearing what your customers say is crucial.

Are You Willing to Socialize With Your Customers?

Stop treating them like children and open a dialogue

CRM in ‘Pursuit of Shared Goals’

Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise

Seeing Customers Clearly

Online eyewear retailer EyeBuyDirect.com brings its customer feedback into focus with Kampyle

Your Savings Are My Services

Think about what you're giving off when you're giving in to pressure.

Blue Cross Blue Shield--Rhode Island Improves its Bedside Manner

CRM united the company's information, which was had been housed in different systems.

A Healthy Dose of CRM

Annette Walker, senior vice president, strategy, Memorial Care Centers, tells how a little can data lead to an extra $7 million a year.