Insurance CRM > Columns/Departments

Insurance sales success rests on being both organized and accessible. Customer Relationship Management (CRM) solutions help them stay connected to existing and potential clients. Learn more from CRM magazine.

What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Insuring Fliers Against Travel Snafus

Air travel gets a new wrinkle—annoyance insurance.

Customer Experience Management Is on the Road to Maturity

Companies that lag behind must move from 'fluff' to 'tough.'

Pull the Plug on Customer Care

Communication is good, overkill is not.

Is Marketing After a Disaster Exploitative?

Nonservice Versus Disservice

There's a difference between doing what you can and doing what you can get away with.

The Integration Advantage

Unifying the sales process and the CRM system is essential.

Re:Tooling -- E-Signatures: Sign 'Em Up!

As companies look to cut costs and streamline operations, electronic signatures may be entering a renaissance period.

Insuring Accurate Data

Insurance.com cleans up its customer data -- and cleans up, period.

Integrating Silos of Data

Balboa Insurance wanted to create a system where users would not have to toggle between screens, but would be able to access all data about a certain client in one user interface.

The Right Route to Loyalty

Chuck Baker, vice president, customer loyalty services for UnumProvident Corp., tells how revamping its call center operation has insured customer satisfaction.