CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

Meet the New ROI for AI Projects: Return on Transformation Investment (RTI)

Quantifying success in AI projects requires new techniques for measurement.

The Business Case for Sales Technology Training

Your investment in sales enablement tools has to go beyond simply acquiring them.

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Patriotism Aside, U.S. Operations Are a Good Idea

Onshoring can be costly upfront, but the service improvements will pay off.

5 Ways AI Can Enhance CX (and EX)

It's not a question of will you use AI, but when.

Dispatches From CRM’s Front Lines

Deployments and training aren't always dry affairs.

CRM Embraces Financial Transactions Like Never Before

Pricing and payment processing are getting more integrated into CRM systems.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Regular CRM Health Checks Are Critical

If CRM is your operational heartbeat, make sure it's healthy.

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

The Various Roles of Sales AI

How are sales organizations actually leveraging artificial intelligence?

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

VR Training Is Replacing Traditional Sales and Customer Service Training

This new training paradigm benefits employees, customers, and the bottom line.

CRM Needs to Keep the Human Element

Whether it's buying something or resolving an issue, customers increasingly prefer to help themselves.

How Does Employee Age Impact CRM Usage?

The generation gap rears its ugly head, but there's hope yet.

AI: The Brain of Future Contact Centers

Contact centers are highly complex, and they need lightning-fast decision makers.