AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

A Backstage Pass to Technology Evaluations

New year, new…set of enterprise initiatives.

How to Map Success in the Growing CSO Role

Here are six areas on which to focus in the short and long term.

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

The CCaaS Market Sees Growing Pains and Changing Dynamics

Many waves of opportunity are ahead for CCaaS providers.

Where Does CRM Adoption Stand Today?

From data-entry drudgery to making people's work lives easier (and more productive).

Marketing Campaigns Need an Enablement Advantage

A focus on employee experience, enablement, and engagement is a top marketing priority.

An AI Answer to the Disturbing State of Sales

Too many companies are being complacent when it comes to branching out into AI.

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

Meet the New ROI for AI Projects: Return on Transformation Investment (RTI)

Quantifying success in AI projects requires new techniques for measurement.