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CRM Integration > Columns/Departments

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Regular CRM Health Checks Are Critical

If CRM is your operational heartbeat, make sure it's healthy.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

The Various Roles of Sales AI

How are sales organizations actually leveraging artificial intelligence?

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

VR Training Is Replacing Traditional Sales and Customer Service Training

This new training paradigm benefits employees, customers, and the bottom line.

How Does Employee Age Impact CRM Usage?

The generation gap rears its ugly head, but there's hope yet.

The 12 Major Risks of AI

Opportunities abound and optimism is warranted, but so is a degree of caution.

AI: The Brain of Future Contact Centers

Contact centers are highly complex, and they need lightning-fast decision makers.

CRM Needs to Keep the Human Element

Whether it's buying something or resolving an issue, customers increasingly prefer to help themselves.

When It Comes to CX, HR Is MIA, and It’s Not Their Fault

Don't overlook what human resources can bring to the table.

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.

Spatial Computing: The Power to Transform CRM

AR/VR is already making inroads with consumers, and CRM won't be far behind.

CX Leaders Must Prepare for Exponential Efficiency

Paradigm shifts await customer experience organizations.

A New CX Focus Boosts CRM in Professional Services

Firms want to stand out on customer experience, and CRM (and AI) can help.

The Metaverse and Generative AI: Where Does CRM Fit into the Picture?

The interaction of these technologies will form the future of commerce.

With CX, the Front Line Is Where the Action Is

Here's a simple approach to driving more action from your CX program.

Marketers Need to Embrace Personalization

Where Can Marketing Technology Grow From Here?

There are 11,000 reasons to rethink that answer.

Forrester's Three Drivers of the Best B2B Growth Engines

What causes B2B growth engines to break down, and what do the best growth engines look like?