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Customer Data Analytics > Columns/Departments

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

Automation Is the Future of CX

Why every enterprise will design for self-driving, self-learning, and self-healing sentience

Debug the Sales Process Now

Analytics can bring some clarity in a period of massive uncertainty

With Big Data, Big Isn’t Necessarily Better

The specific kinds of data matter—the kinds that generate insights

How to Price Right the First Time—and Deliver Value to Customers

Get the margins you require while building strong customer relationships

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

How Can We Listen to Customers When No One Is Talking?

Response rates are down, but don't throw in the towel!

AI Will Change the Service Game, Eventually

In times of unprecedented uncertainty, one thing seems clear: artificial intelligence will drive the next business revolution

How to Avoid Dark Patterns that Frustrate and Anger Your Customers

At a time when trust is so critical, interface designs that mislead or trick customers are worst practices

Is Your Business Tapping into All Available Data Sources?

Acquisition, automation, and augmentation can help overcome data management challenges

When Designing Customer Engagement Programs, Remember: Style Matters

Interfaces should be simple and intuitive, but also visually appealing

With Direct Mail, the Same Marketing Rules Apply

When done right, direct mail marketing can lead to good or very good returns. When done poorly, it can have damaging consequences.

For Salespeople, It’s All About the Interface

Tools that are both useful and intuitive will improve customer relationships as well

5 Customer Service Trends That Point to a Promising Future

Leaders finally realize what's best for customers is what's best for the company

Is Your Enterprise Ready for Direct-to-Consumer Business?

The final point of sale in an omnichannel marketplace is shifting

Will CRM Innovation Make You or Break You?

Understanding the critical elements of success and failure

CRM’s Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

It’s 2020! How Did Our CX Predictions Work Out?

Let's look at how we've responded to customers' rising demands

A Simple Way to Set Your 2020 CRM Enhancement Priorities

With hundreds of sales enablement solutions from which to choose, how do you assess what you truly need?

Let Hope, Not Hype, Be Our Guide in 2020

A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.