Evolving CRM from the Enterprise to the Extraprise

The goal: creating a community in which everyone contributes to their collective success.

Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance

CRM's latest tools have helped a create a new competitive advantage in times of disruption.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

Don’t Break Down Silos!

Instead, unify them around customer experience.

Connecting in a Post-COVID World Doesn’t Have to Be Complicated

Remote or partially remote workforces are likely to be with us for quite some time.

The Metaverse Won’t Be as Forgiving as Web 2.0

Customer experience leaders need to figure out their place in the metaverse economy.

B2B Marketing Executives Must Focus on These Key Trends in 2022

Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.

Sales Enablement: It’s Time to Get Back to Basics

Sales success plummets when sales enablement efforts falter.

Four Reasons for Combining CX and EX

Customer and employee experiences are intertwined, and the programs for each should be too.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

The Ethics Dilemma of AI for Sales

Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

The Transformational Value of Interaction Analytics

With so much in flux, IA can alert executives about the state of their customers and employees

Social CRM: Your Voice for Sharing Subject Matter Expertise

Potential buyers are turning to lots of influencers. You need to make them advocates for you.

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

Are Customer Service Metrics Gauging the Right Things?

We could be getting trapped by our historical systems of measurement.

The 360-Degree Customer View Fallacy

Do we really need to know everything about customers?

Turn Your Customer Experience Process Around

Build buy-in with CX initiatives before you survey customers.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

CRM’s Impact During, and After, the Pandemic

Smart implementations really demonstrated their worth