ChatGPT: Looking Beyond the Hype

Companies need to start asking and answering questions now about their plans for AI

The CRM ‘Red Zone’ Challenge

Instead of focusing on more opportunities going into the funnel, emphasize contracts coming out of it.

How Your Company Can Keep Up With Customer Demands

Becoming more adaptable can be a big advantage.

How the Metaverse Will Change Everything

Leverage the technology to help you transform, or become the next Blockbuster.

How Old CRM Data Can Be Made New

Your CRM platforms could be holding engagement data your sales reps can exploit now.

2023: A Year of Reckoning for CX Programs

CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.

Interaction Analytics Helps Companies Hear their Customers

These solutions can be a company's eyes and ears on both customers and employees.

Some CRM Advice for the New Congress

Consumer privacy and security should become big priorities.

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

Integrating CRM Data into the Enterprise

AI and analytics present a bounty of ways to leverage CRM data across your business.

Five Collaboration Strategies to Power Your CX Transformation

What do successful CX functions do differently? Build coalitions around core business competencies.

Creating Customer Experiences that Endure

They need a foundation built on orchestrated systems, processes, and technologies.

Please, Just Give Us All the Information We Need

To win the American people's vote (i.e., business), companies need to do a much better job of educating them.

How Artificial Intelligence Is Transforming CX

Contact center systems were long overdue for a major refresh. AI is obliging.

The Case for Technology-Enabled Sales Coaching

The edge it provides is quite tangible.

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

Why B2B Buyers Choose the Safest, Rather than the Best, Solution

Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.

Are Robots Turning into Us, or Us into Them?

Automation technologies seem intent on turning reps and agents more and more robotic.