Evolving CRM from the Enterprise to the Extraprise
05 Apr 2022
The goal: creating a community in which everyone contributes to their collective success.
Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance
04 Apr 2022
CRM's latest tools have helped a create a new competitive advantage in times of disruption.
Understanding the Metaverse Economy
11 Apr 2022
Enterprises will be able to bring their physical and digital presences together.
Don’t Break Down Silos!
01 Apr 2022
Instead, unify them around customer experience.
Connecting in a Post-COVID World Doesn’t Have to Be Complicated
29 Mar 2022
Remote or partially remote workforces are likely to be with us for quite some time.
The Metaverse Won’t Be as Forgiving as Web 2.0
03 Mar 2022
Customer experience leaders need to figure out their place in the metaverse economy.
B2B Marketing Executives Must Focus on These Key Trends in 2022
18 Jan 2022
Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.
Sales Enablement: It’s Time to Get Back to Basics
28 Jan 2022
Sales success plummets when sales enablement efforts falter.
Four Reasons for Combining CX and EX
02 Nov 2021
Customer and employee experiences are intertwined, and the programs for each should be too.
Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts
08 Nov 2021
Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.
The Ethics Dilemma of AI for Sales
27 Sep 2021
Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.
Six Future-Ready Trends to Boost Your Digital Transformation
16 Aug 2021
Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now
The Transformational Value of Interaction Analytics
07 Jul 2021
With so much in flux, IA can alert executives about the state of their customers and employees
Social CRM: Your Voice for Sharing Subject Matter Expertise
07 Jul 2021
Potential buyers are turning to lots of influencers. You need to make them advocates for you.
Companies Must Compete on Decision Velocity
07 Jul 2021
To those who can make faster, more accurate decisions, time is a friend.
Are Customer Service Metrics Gauging the Right Things?
15 Jul 2021
We could be getting trapped by our historical systems of measurement.
The 360-Degree Customer View Fallacy
03 Jun 2021
Do we really need to know everything about customers?
Turn Your Customer Experience Process Around
04 Jun 2021
Build buy-in with CX initiatives before you survey customers.
VR/AR: A Game Changer for Sales and Marketing
01 Jun 2021
Virtual reality/augmented reality is poised to remake CX.
CRM’s Impact During, and After, the Pandemic
30 Apr 2021
Smart implementations really demonstrated their worth