Sports/Entertainment CRM > CRM News

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

GumGum and Frameplay Partner on In-Game Advertising

GumGum's and Frameplay's joint solution allows advertisers to amplify brand messages across premium gaming content.

Sendbird Offers Unreal Game Developers a Chat SDK

Sendbird has expanded the availability of its Unreal SDK to all game developers.

Conviva Launches on Google Cloud Marketplace

Conviva on Google Cloud delivers real-time insights and actionability to maximize viewer acquisition, engagement, and experience.

TV Analytics Market to Be Worth $4.2 Billion by 2023

Research firm MarketsandMarkets expects the TV analytics market to grow 17.4 percent for the next few years.

Satisfi Labs and Noble Partner on Food & Beverage Assistant

Food & Beverage Assistant provides on-demand answers and ordering through chat.

Greenfly Launches Greenfly +Engage Fan Activation Software

Greenfly +Engage lets organizations collect and share content.

TicketIQ Launches FanIQ

FanIQ is an identity management and marketing platform for sports teams and events promoters.

Pypestream Integrates with Conviva

Integration resolves user concerns proactively, eliminating call center queries. (Featured on SmartCustomerService.com.)

4D Sight Delivers Native Ads in Live-Streamed Sports

4D Sight's content monetization platform places ads into live or pre-recorded videos in real time

Wyld Networks Launches Mobile Mesh

Mobile mesh technology lets retailers and event organizers provide in-app marketing without WiFi.

Satisfi Labs Launches COVID-19 Assistant

Satisfi Labs' virtual COVID-19 Assistant provides on-demand answers to questions about venues' and popular locations' pandemic response.

Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers

Tapjoy Multi-Reward Engagements drives deeper funnel engagements for mobile advertisers.

Dentsu Aegis Acquires Media Storm to Strengthen Merkle's Multichannel Performance Media Services

Media Storm is the third acquisition of 2020 as Merkle focuses on strategic vertical growth in the media, entertainment, and retail segments.

3 Customer Service Mistakes Disney Plus Made at Launch

Despite the early success, including many more subscribers than analysts anticipated, the launch of Disney Plus wasn't without flaws. Here are the three biggest customer service mistakes the company made during launch week.

LiveRamp Announces IdentityLink for Connected TV

The company's identity resolution platform is being extended to connected TV for more targeted advertising.

Unmetric Launches Sports App

Unmetric's Sports App helps teams boost sponsorship revenue and fan engagement on social media.

Translations.com Launches Media.Next Localization Solution 

Translations.com's Media.Next enhances its platform for managing multilingual content.

How to Use Data to Market Directly to Fans (Video)

Carolina von Schrader, Senior Manager, Revenue Strategy, the Washington Nationals, explains how using data to construct a 360-degree of your customer, can enable much better targeted marketing in this clip from her panel at CRM evolution 2018.

Shift4 Payments and Venuetize Partner to Add Secure Payment Functionality to Mobile Event Platform

The integrated mobile solution allows for a personalized and secure entertainment experience.

VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.