Sports/Entertainment CRM > CRM News

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

LiveRamp Announces IdentityLink for Connected TV

The company's identity resolution platform is being extended to connected TV for more targeted advertising.

Unmetric Launches Sports App

Unmetric's Sports App helps teams boost sponsorship revenue and fan engagement on social media. Launches Media.Next Localization Solution's Media.Next enhances its platform for managing multilingual content.

How to Use Data to Market Directly to Fans (Video)

Carolina von Schrader, Senior Manager, Revenue Strategy, the Washington Nationals, explains how using data to construct a 360-degree of your customer, can enable much better targeted marketing in this clip from her panel at CRM evolution 2018.

Shift4 Payments and Venuetize Partner to Add Secure Payment Functionality to Mobile Event Platform

The integrated mobile solution allows for a personalized and secure entertainment experience.

VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.

VIDEO: How to Better Serve Your Fan Base by Emphasizing Merchandising and Digital Content

WINNERS Director & Founder Fiona Green discusses merchandising and digital content strategies to extend the fan base experience beyond the arena in this clip from CRM evolution 2018.

VIDEO: How to Redesign the Fan Journey

SEAT CEO & Founder Christine Soffel discusses how professional sports organizations can use data to personalize the fan experience in this clip from CRM evolution 2018.

VIDEO: What's Your Roadmap for Multi-Year Customer Strategy Growth?

ISM Inc. president Barton Goldenberg explains why it's important to take the long view when developing a customer engagement strategy in this clip from CRM evolution 2018.

CrossInstall Launches Creatives as a Service

CrossInstall's Creatives as a Service helps companies develop playable mobile ads for Facebook, Google, and other platforms.

SugarCon 2017: Act-On Software Announces Act-On for Sugar bundle

Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team. Launches Digital Fan Experience Platform's Digital Fan Experience Platform will help sports teams deliver VIP digital experiences that boost fan loyalty and unlock new revenue streams.

Marqii Launches to Help Local Businesses Advertise Specials

Marqii is a local mobile business platform for restaurants and bars to communicate daily specials to consumers nearby.

InMarket Partners with AMI for inBar Beacons

inBar provides on-premises marketing with first-party location data through beacon technologies at restaurants, bars, and other entertainment venues.

Ampsy Taps IBM Watson to Increase Fan Engagement During Live Events

Ampsy will use Watson analytics to better understand fan sentiment and social content sharing.

Augmented and Virtual Reality Markets Will Hit a Combined $150 Billion By 2020

Proliferation of AR and VR devices will drive a new type of commerce.

Lyris Rolls Out Content Personalization Tool for Publishers and Media Companies

The solution will deliver customized editorial content to subscribers' email inboxes.

HP Launches Haven Predictive Analytics

The open-source offering will enable organizations to better use data for effective predictive analytics.

McDonald's Commercial Tops NetBase's List of Best Super Bowl Ads

The tear-jerking Nationwide ad was a close second, despite controversy.

GoDaddy Pulls Controversial Super Bowl Ad

Following staunch criticism from animal activists, GoDaddy has replaced its puppy-centered content.