GumGum and Frameplay Partner on In-Game Advertising
GumGum's and Frameplay's joint solution allows advertisers to amplify brand messages across premium gaming content.
Sendbird Offers Unreal Game Developers a Chat SDK
Sendbird has expanded the availability of its Unreal SDK to all game developers.
Conviva Launches on Google Cloud Marketplace
Conviva on Google Cloud delivers real-time insights and actionability to maximize viewer acquisition, engagement, and experience.
TV Analytics Market to Be Worth $4.2 Billion by 2023
Research firm MarketsandMarkets expects the TV analytics market to grow 17.4 percent for the next few years.
Satisfi Labs and Noble Partner on Food & Beverage Assistant
Food & Beverage Assistant provides on-demand answers and ordering through chat.
Greenfly Launches Greenfly +Engage Fan Activation Software
Greenfly +Engage lets organizations collect and share content.
TicketIQ Launches FanIQ
FanIQ is an identity management and marketing platform for sports teams and events promoters.
Pypestream Integrates with Conviva
Integration resolves user concerns proactively, eliminating call center queries. (Featured on SmartCustomerService.com.)
4D Sight Delivers Native Ads in Live-Streamed Sports
4D Sight's content monetization platform places ads into live or pre-recorded videos in real time
Wyld Networks Launches Mobile Mesh
Mobile mesh technology lets retailers and event organizers provide in-app marketing without WiFi.
Satisfi Labs Launches COVID-19 Assistant
Satisfi Labs' virtual COVID-19 Assistant provides on-demand answers to questions about venues' and popular locations' pandemic response.
Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers
Tapjoy Multi-Reward Engagements drives deeper funnel engagements for mobile advertisers.
Dentsu Aegis Acquires Media Storm to Strengthen Merkle's Multichannel Performance Media Services
Media Storm is the third acquisition of 2020 as Merkle focuses on strategic vertical growth in the media, entertainment, and retail segments.
3 Customer Service Mistakes Disney Plus Made at Launch
Despite the early success, including many more subscribers than analysts anticipated, the launch of Disney Plus wasn't without flaws. Here are the three biggest customer service mistakes the company made during launch week.
LiveRamp Announces IdentityLink for Connected TV
The company's identity resolution platform is being extended to connected TV for more targeted advertising.
Unmetric Launches Sports App
Unmetric's Sports App helps teams boost sponsorship revenue and fan engagement on social media.
Translations.com Launches Media.Next Localization Solution
Translations.com's Media.Next enhances its platform for managing multilingual content.
How to Use Data to Market Directly to Fans (Video)
Carolina von Schrader, Senior Manager, Revenue Strategy, the Washington Nationals, explains how using data to construct a 360-degree of your customer, can enable much better targeted marketing in this clip from her panel at CRM evolution 2018.
Shift4 Payments and Venuetize Partner to Add Secure Payment Functionality to Mobile Event Platform
The integrated mobile solution allows for a personalized and secure entertainment experience.
VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?
ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.