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Sports/Entertainment CRM > CRM News

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Pypestream Integrates with Conviva

Integration resolves user concerns proactively, eliminating call center queries. (Featured on SmartCustomerService.com.)

4D Sight Delivers Native Ads in Live-Streamed Sports

4D Sight's content monetization platform places ads into live or pre-recorded videos in real time

Wyld Networks Launches Mobile Mesh

Mobile mesh technology lets retailers and event organizers provide in-app marketing without WiFi.

Satisfi Labs Launches COVID-19 Assistant

Satisfi Labs' virtual COVID-19 Assistant provides on-demand answers to questions about venues' and popular locations' pandemic response.

Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers

Tapjoy Multi-Reward Engagements drives deeper funnel engagements for mobile advertisers.

Dentsu Aegis Acquires Media Storm to Strengthen Merkle's Multichannel Performance Media Services

Media Storm is the third acquisition of 2020 as Merkle focuses on strategic vertical growth in the media, entertainment, and retail segments.

3 Customer Service Mistakes Disney Plus Made at Launch

Despite the early success, including many more subscribers than analysts anticipated, the launch of Disney Plus wasn't without flaws. Here are the three biggest customer service mistakes the company made during launch week.

LiveRamp Announces IdentityLink for Connected TV

The company's identity resolution platform is being extended to connected TV for more targeted advertising.

Unmetric Launches Sports App

Unmetric's Sports App helps teams boost sponsorship revenue and fan engagement on social media.

Translations.com Launches Media.Next Localization Solution 

Translations.com's Media.Next enhances its platform for managing multilingual content.

How to Use Data to Market Directly to Fans (Video)

Carolina von Schrader, Senior Manager, Revenue Strategy, the Washington Nationals, explains how using data to construct a 360-degree of your customer, can enable much better targeted marketing in this clip from her panel at CRM evolution 2018.

Shift4 Payments and Venuetize Partner to Add Secure Payment Functionality to Mobile Event Platform

The integrated mobile solution allows for a personalized and secure entertainment experience.

VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.

VIDEO: How to Better Serve Your Fan Base by Emphasizing Merchandising and Digital Content

WINNERS Director & Founder Fiona Green discusses merchandising and digital content strategies to extend the fan base experience beyond the arena in this clip from CRM evolution 2018.

VIDEO: How to Redesign the Fan Journey

SEAT CEO & Founder Christine Soffel discusses how professional sports organizations can use data to personalize the fan experience in this clip from CRM evolution 2018.

VIDEO: What's Your Roadmap for Multi-Year Customer Strategy Growth?

ISM Inc. president Barton Goldenberg explains why it's important to take the long view when developing a customer engagement strategy in this clip from CRM evolution 2018.

CrossInstall Launches Creatives as a Service

CrossInstall's Creatives as a Service helps companies develop playable mobile ads for Facebook, Google, and other platforms.

SugarCon 2017: Act-On Software Announces Act-On for Sugar bundle

Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team.

Built.io Launches Digital Fan Experience Platform

Built.io's Digital Fan Experience Platform will help sports teams deliver VIP digital experiences that boost fan loyalty and unlock new revenue streams.

Marqii Launches to Help Local Businesses Advertise Specials

Marqii is a local mobile business platform for restaurants and bars to communicate daily specials to consumers nearby.