CRM Featured Articles

Optimizely Announces Slack Integration

The integration aims to make experimentation more accessible and collaborative for product and marketing teams.

LiveRamp Announces IdentityLink for Connected TV

The company's identity resolution platform is being extended to connected TV for more targeted advertising.

Aprimo and Episerver Announce Partnership

The alliance brings together Aprimo's DAM and MRM platform with Episerver's Digital Experience Cloud.

8x8 Announces New X Series Capabilities

The enhancements include a beefed-up integration framework, improved speech analytics, and real-time dashboards for contact centers. (Featured on

Zuant Releases Vault to Help with Data Compliance Rules

Zuant Vault provides precise control and management of customer contact data.

Freshworks Introduces Proximity Messaging Tools

The suite of new Freshchat features aims to help businesses build better relationships with prospects and customers. Announces New Datorama Connectors

The new connectors aim to help marketers better understand campaign performance.

Language I/O Launches Zendesk Integration

The integration enables organizations using Zendesk Support to talk to customers in more than 150 languages. (Featured on Announces Mobile Publisher for Community Cloud

Mobile Publisher allows organizations to transform Lightning Communities into mobile apps.

Adobe Announces New Experience Cloud Capabilities

The new capabilities aim to help retailers improve customer experience management.

InsideView Announces New Analytics Capabilities

The new analytics tools for the company's Apex go-to-market decision engine aim to provide users with visibility into the entire sales funnel.

BookingBug Announces Studio Customer Experience Platform

Designed for enterprise retailers and financial services organizations, the platform aims to provide actionable customer insights and analytics to improve the customer experience.

The Top 15 CRM Stories from 2018

Here's a look at the stories that most embodied the changes facing sales, marketing, and customer service in 2018.

More Experts Weigh In on What 2019 Will Bring for CRM

As a follow-up to the article we ran in our January/February issue, more industry insiders have commented on the changes 2019 will bring for customer service, sales, and marketing.

VanillaSoft Enhances Geographical Information System 

Enhancements aim to make sales appointment planning more efficient.

SAP Announces Enterprise Information Management Updates

The updates aim to reduce the complexity of managing data.

Jivox Announces New Omnichannel CX Solutions

The solutions allow brands to deliver consistent, personalized customer experiences across paid and owned digital channels.

Lead Liaison Launches Domo Connector

The connector allows users to bring data collected in Lead Liaison into their Domo account and reporting dashboards.

Verint Launches New Automated Verification Features

The robotic process automation solution monitors the end-to-end health of contact center systems. (Featured on

Salesforce Announces IoT Insights for Field Service Lightning

The solution aims to provide the data necessary to deliver predictive customer service for Internet of Things (IoT) devices. (Featured on