CRM Featured Articles

Data Is the Linchpin for Customer Experience, But Problems Persist, CX Connect Speakers Contend

As much as 70 percent of customer data that companies have could be flawed, but there are easy steps to address it, CX Connect keynoters say.

Modern Customer Experience Requires AI, CX Connect Speakers Stress

AI enables contact centers to handle the high volume of interactions and related data at scale, event participants repeated throughout day one of CX Connect.

Let the Platform Do the Work, SugarCRM CEO Says at Connected 2021 Event

CRM systems shouldn't require users to do all the heavy lifting, Craig Charlton maintains.

CX Rises in Business Importance, SAP Sapphire Now Speakers Urge

Companies today need to put customers at the heart of everything they do, SAP executives contend.

Forrester Outlines Six CX Priorities on Day 2 of CX North America

Customer experience leaders need to gather the right data to prove the value of CX initiatives, Forrester analyst says during opening keynote on the second day of Forrester's CX North America event.

Forrester Leaders Stress Customer Obsession at CX North America Summit

"Customer obsession is bigger than you, but it can't be done without you," Forrester CX North America keynoter maintains.

CRM Companies Line Up to Support Instagram Messenger

The Messenger API for Instagram allows companies to manage messages directly from the CRM platforms they're already using.

COVID Spawned a Next-Gen Consumer, NICE Speakers Warn

Companies must be prepared to serve customers who got things done digitally for the past year, speakers asserted on Day 2 of NICE Interactions 2021.

Technology Got Companies Through the Pandemic, NICE CEO Says

At its Interactions virtual conference, NICE CEO Barak Eilam said companies would not have fared as well 20 years ago because certain technologies didn't exist.

Verint Execs and Customers Discuss What's Next After the Pandemic on Day 2 of Engage

Companies will continue to grapple with work-at-home requests, increased call volume, and higher expectations, speakers maintained during the second day of Verint's virtual conference.

Verint Locks in Customer Experience Focus

Verint continues to shift its focus on customer experience business, with a goal toward helping businesses rebound after COVID-19 disruptions, CEO said at Engage 21 conference.

Medallia CEO: Better Analytics Leads to Better Customer Experiences During Pandemic

At his company's Experience 21 conference, the Medallia head outlines the benefits of the right information as the business environment changes.

Acxiom Launches Real-Time Solutions Suite

Acxiom Real-Time Solutions marketing suite includes decisioning, customer data, and identity management.

Data and Governance Take Center Stage at Informatica Event

Speakers at Informatica's MDM 360 Summit emphasized the need for digital transformation.

Google Updates Google Analytics with More Privacy Controls

As cookies get phased out, Google is reworking its measurement and analytics products to help users manage consent.

ServiceNow Adds Capabilities to Help in Fighting Pandemic

ServiceNow unveils vaccine administration, field service, and healthcare-specific solutions at its online Knowledge 2021 event.

Pega Offers Optimistic Outlook, New Opportunities for Customers at PegaINspire

Pega uses its second virtual conference to introduce Pega Platform and Pega Infinity 8.6.

Demandbase Acquires InsideView and DemandMatrix

Demandbase's purchase of InsideView and DemandMatrix spurs the launch of Demandbase Data Cloud and Sales Intelligence Cloud.

Adobe Adds to Experience Cloud at Adobe Summit

New product launches include customer journey analytics and optimizer, a customer data platform, Marketing System of Record, headless CMS, and more.

Top 10 Cheap Alternatives to Salesforce for SMBs in 2021

Not all businesses can afford, or even need, all of Salesforce's bells and whistles. Here are 10 cheaper alternatives.