Customers Seek Comfort in This Year's Loyalty Leaders, Brand Keys Finds
Brand Keys Loyalty Leaders 2021 List shows consumers want a return to normalcy after 18 months of COVID turmoil.
Leaders in Cloud Adoption Achieve 10 Times Greater ROI, Wipro Finds
Research by consulting firm Wipro found that cloud solutions are being used more for revenue and profitability than for cost savings and agility.
Apple iOS 15 Launches, Leaving Many Marketers Scrambling
Apple's iOS 15 offers new privacy features, like Mail Privacy Protection, which affects how marketers see email open rates.
Digital Transformation Is Linked to Financial Performance
A study by Valoir finds companies further along with digital transformation achieve nearly twice the revenue growth of those lagging behind.
Intuit to Acquire Mailchimp for $12 Billion
Intuit hopes to offer end-to-end business solutions for small and midsized companies as a result of its acquisition of Mailchimp.
Consumer Spending on Subscriptions Rises, Posing Challenges for Businesses
West Monroe found that subscriptions are on the rise, but providers need to be careful that customers don't think too much about them.
Gartner's Tips for Building a Lasting Marketing Framework
Gartner Marketing Symposium day 3 speakers urge better use of data to steer marketing decisions.
Ditgital Marketing Initiatives Slow to Take Hold, Gartner Reports
Digital transformation, marketplaces, and unified commerce will challenge companies for years to come, Gartner Marketing Symposium speakers contend.
Marketing Is Vital for Organizations to Flourish in Challenging Times, Gartner Marketing Symposium Keynoter Says
Marketing leaders need to be stewards of customer relationships and the data that goes with them, speakers on the opening day of the Gartner Marketing Symposium stressed.
CRM Magazine Names Its 2021 Industry Leaders
CRM's 20th annual Industry Awards highlight the leading technology providers in 10 product categories.
Case Management, Agent Desktop, Collaboration Tools, Online Portals, and Unified Communications Deliver the Most Value for CX
Gartner says customer service to significantly increase investments in chatbots, AI, and analytics.
Credit Card Issuers Struggle to Meet Customer Expectations
Customer satisfaction declines show financial firms are struggling to meet customer needs in a volatile economy, J.D. Power found.
ACSI Decline Halts, But No Gains Seen
The American Consumer Satisfaction Index held steady after a long period of decline, but the lack of upward movement is cause for concern.
Salesforce Reveals Its Plans for Slack Integration
Salesforce's initial plans call for integrating Slack into Sales Cloud, Marketing Cloud, Service Cloud, and Tableau.
COPC Updates Customer Experience Standard
Version 7.0 of the COPC Customer Experience Standard includes new best practices related to digital customer service interactions.
Verint Acquires Conversocial for $50 Million
Conversocial gives Verint added social and messaging channels and conversational AI capabilities.
Forrester: Customer Experience Improvements to Be a Key Priority for the Next 2 Years
As COVID-19 recovery begins, businesses will need to adapt their customer experiences and put a priority on improvements, Forrester notes in its 2021 Annual Global Marketing Survey report.
Gartner's Four Tips to Boost Pipeline Generation
Gartner says sales leaders need to focus on improving their sales development representatives' productivity.
Qualtrics to Acquire Clarabridge for $1.125 Billion
Qualtrics' acquisition of Clarabridge will enable companies to capture, analyze, and act on all forms of customer and employee feedback.
Local Advertising to Rebound As America Reopens, BIA Predicts
BIA Advisory Services has revised its local ad spending projections upward, with greater movement on digital platforms.