Conviva Launches on Google Cloud Marketplace
Conviva has made its continuous measurement analytics platform available on Google Cloud Marketplace, expanding its partnership with Google Cloud and enabling seamless procurement and consolidated billing through a single channel.
"We are thrilled to bring Conviva to Google Cloud Marketplace," said Keith Zubchevich, president and CEO of Conviva, in a statement. "The entire media industry is undergoing digital transformation as companies look to better leverage cloud technologies to future-proof their investments and extract faster actionable insights from their technologies, individual viewers, and audiences. We look forward to supporting Google Cloud customers by providing this one-stop-shop for purchasing Conviva through Google Cloud Marketplace."
Conviva's continuous measurement analytics platform measures the viewing experience, from individual viewers down to every second of an active session. Through one consistent data pipeline—powered by continuous sessionization and instantaneous server-side computation of real-time metrics—Conviva delivers full-census analytics.
"Google is a key strategic partner of Conviva," said James Shears, vice president of business development at Conviva, in a statement. "In addition to our strategic partnership with Google Cloud, we are enabling Conviva customers to easily deliver data feeds directly to destinations like Google BigQuery for analysis and machine learning, and we continue to develop new and innovative ways to deliver data faster into other areas of the Google Cloud ecosystem."
"As media and entertainment companies look to unlock new opportunities in streaming, there's a growing need for businesses to digitally transform and support a customer-centric, data-driven model that can adapt to evolving customer preferences," said Kip Schauer, global head of media and entertainment partnerships at Google Cloud, in a statement. "We're excited to have the Conviva platform available on the Google Cloud Marketplace to deliver customers a single source of truth across business units, enabling organizations and their teams with the actionable insights needed to support this transformation for publishers."
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