As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Magazine Features,
Posted 01 Jul 2009
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
Front Office,
Posted 01 Jul 2009
Five surefire ways to increase customer and contact center agent adoption.
Viewpoints,
Posted 01 Jul 2009
A practice with deep roots must bear new fruit.
Viewpoints,
Posted 30 Jun 2009
A new CFI Group study find customer satisfaction statistics improving despite the economic downturn.
Daily News,
Posted 29 Jun 2009
Start-ups require speed, and the social Web is the backbone of velocity.
Viewpoints,
Posted 29 Jun 2009
Deliver freedom, not hype.
Viewpoints,
Posted 25 Jun 2009
Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.
Daily News,
Posted 24 Jun 2009
Sources say the software-as-a-service business intelligence vendor caved under tough economic conditions.
Daily News,
Posted 23 Jun 2009
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
Daily News,
Posted 23 Jun 2009
A handful of first steps for marketing campaigns that make the most of social media.
Viewpoints,
Posted 23 Jun 2009
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Daily News,
Posted 22 Jun 2009
Where social media fits within public relations, marketing, and advertising.
Viewpoints,
Posted 22 Jun 2009
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
Daily News,
Posted 22 Jun 2009
How social marketing can spotlight your organization's inner person.
Viewpoints,
Posted 19 Jun 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Daily News,
Posted 19 Jun 2009
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Daily News,
Posted 19 Jun 2009
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Daily News,
Posted 19 Jun 2009
Ten ways to make sure employees are spreading the right message through social media.
Viewpoints,
Posted 17 Jun 2009
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