Manufacturers should build customer data around product ownership instead of the initial sale, creating a stronger foundation for service, support, and long-term customer engagement.
Nithesh C. Nekkanti //
20 Aug 2026
At the end of the day, the customer experience is about how well a product works. Engineers shape those impressions daily.
Sumit Sinha //
19 Dec 2025
Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Mike Szczesny //
03 Jan 2024
Customer service and support leaders must understand the impact of machine customers—virtual assistants, smart devices, and the like—to their business and establish a strategy to enable them in order to stay competitive.
Uma Challa //
28 Mar 2023