HG Insights Launches GEO-Powered Software Review Platform

HG Insights, a provider of revenue growth intelligence solutions, today introduced its GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution.

The platform provides artificial intelligence search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services in one place. Vendors gain actionable insights into which products and services buyers are researching, which technologies companies are actually using, and which AI is informing the market.

HG Customer Voice, powered by TrustRadius, is the software review platform for AI search. GEO monitoring, GEO optimization, and embedded HG Insights technographic intelligence are now part of HG Customer Voice. The solution embeds crawler analytics, AI search intelligence, and competitive benchmarking from Conductor's answer engine optimization (AEO) platform, giving vendors a real-time, actionable view into AI engine behavior.

"AI search has fundamentally changed how B2B buyers evaluate software, and most vendors have no idea what's happening in that conversation," said Nik Koutsoukos, vice president of product marketing at HG Insights, in a statement. "HG Customer Voice, powered by TrustRadius, gives vendors a seat at that conversation for the first time: They can finally see what AI engines tell buyers about their products and take action to increase buyer awareness, trust, and pipeline."

The new dashboard is organized around three views:

• Product Monitoring tracks how vendor products are mentioned, cited, and characterized across AI-generated answers, with per-prompt competitive breakdowns showing exactly which buyer questions competitors are winning.
• Category Monitoring widens the lens to the full buying category, surfacing emerging competitors and measuring brand visibility across top-of-funnel AI queries.
• Crawler Analytics shows which AI engines are reading vendors' TrustRadius content, how frequently, and whether crawls are for real-time answer retrieval or model training.

Because TrustRadius is part of HG Insights, its product review pages now carry HG's technographic intelligence, embedded directly where buyers and AI engines do their reading. TrustRadius product pages show real-world install data, which industries run the product, which departments use it, at which company sizes, and in which regions, drawn from HG's coverage of millions of products across hundreds of thousands of vendors.

"AI has changed who answers a buyer's first question. It used to be a search result; today it's an AI engine, answering with whatever content it trusts most. That's exactly the world we built for when we brought HG Insights and TrustRadius together. Our pages now answer the question every buyer asks: 'Do companies like mine actually use this?', with real install data no other platform has. And the integration runs both ways: TrustRadius buyer intent signals flow back into HG's Revenue Growth Intelligence Fabric. No other company can connect what buyers research, what companies actually run, and what AI tells the market," said Rohini Kasturi, CEO of HG Insights, in a statement.