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Insurance CRM

Insurance sales success rests on being both organized and accessible. Customer Relationship Management (CRM) solutions help them stay connected to existing and potential clients. Learn more from CRM magazine.

Features

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Where in the World Are Outsourcers Going?

Onshore and nearshore locations see the most contact center growth

Businesses See a Sales Lift with Texting

Many companies are converting leads to sales with SMS outreach

ViewPoints

Stop Trusting Third Parties with Your Customer Experience

Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.

8 Elements to Delivering Delightful Customer Experiences

Multichannel customer journeys can make or break your business.

The Role of Gamification in the Contact Center and Back Office

Gain more value from employees and customers with gamification processes.

From Woeful to Wow in Online Customer Engagement

A journey-based approach for better sales and service.

Columns

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Insuring Fliers Against Travel Snafus

Air travel gets a new wrinkle—annoyance insurance.

Customer Experience Management Is on the Road to Maturity

Companies that lag behind must move from 'fluff' to 'tough.'

Buyer's Guide Partners