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March 21, 2016

CRM Featured Articles

Lattice Engines Releases Lead Enrichment

The new tool arms B2B marketers and sales reps with insights to better segment and target their accounts.

Gartner Business Intelligence and Analytics Summit, Day 2: Creativity Is Key

Speakers and sessions focused on approaching data and analytics in nontraditional ways.

InContact Expands Its Customer Interaction Cloud

The latest release from inContact provides omnichannel routing, workforce optimization, voice as a service, and an open cloud platform. (Featured on


5 Ways to Unlock Dollars Hidden in Your Sales Contracts

Contract lifecycle management software isn't only helping legal—the sales department gets a boost as well.

Customer Service: A Chance to Build Loyalty

Every interaction is a moment in truth that can turn customers into brand advocates. (Featured on


Data Scientist Is This Year's Hottest Job

Glassdoor rankings identify data scientist as the best job in America

CRM Across the Wire

TrueInfluence Partners with Bombora

The partnership will bring Bombora's intent data to TrueInfluence InsightBASE.

Broadvoice Adds Contact Center Capabilities

Partners can bundle new cloud-based contact center services from Five9 with PBX. (Featured on

OpinionLab Launches Its Winter 2016 Release

OpinionLab's VoC solution helps companies act on customer feedback.

ReadyTalk Integrates with Act-On

The newest integration provides lead generation from webinars.

Jive Updates Many of Its Collaboration Tools

New corporate communication offering, integration with Sysomos, and HIPAA compliance for Jive-w apps further bolster Jive's product suite.

Gigya Launches Registration-as-a-Service

Gigya's Registration-as-a-Service (RaaS) is an end-to-end customer registration system.

The Next Step

CRM in Accounting: The Tide Turns?

An industry begins to accept it has to work harder to find and keep customers—and CRM can help