Biographical Information

Articles for Brittany Farb

Don't Let a Crisis Destroy Your Image

The right damage control recipe can restore confidence in your brand.

Social Media’s Tough to Measure

Current benchmarks are "typically the wrong ones"

Relaxed Shoppers, Looser Wallets

Research studies customers' willingness to spend based on state of mind

Rethink Pink

Materials of this color might be counterproductive for breast cancer awareness, a study finds

Refer-a-Friend Program at Root of Big Hair Growth

Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.

The Doctor Gets a Social Prescription

YouBeauty enlists Extole to launch a social media campaign

Just What the Marketer Ordered

Beth Fagan creates a corporate brand for Missouri Baptist Medical Center

Marketing Muscle Extends to Satellite Hospital in Sullivan

Keynoter David Gergen Urges Leaders to Listen

The CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities

Social Media Expands the Role of the Customer

But conference panel warns against sacrificing the basics

Accommodate the Changing Customer

Technology, not philosophy, has altered consumers' expectations

The (Old) Rules Do Not Apply

Traditional standards of database marketing will be retailers' downfall

Email Marketing Remains a Key Tactic for Retailers

Community links in promotional emails on the rise, Responsys report shows

Cloud Expected to Keep Rising

SaaS revenue will surpass $21 billion by 2015

Mobile Retail Entering Support Phase

Smartphone trends demonstrate the need for an innovative strategy

Marketing to Communities

Why old-school advertising delivers the wrong message

The Healthy, Powerful Midlife Woman

"Tremendous" buying power is shown by this critical audience for marketers

Bonobos Gets a Leg Up in Customer Engagement

A men's pants company receives more than it bargained for with Assistly

LiveOffice Debuts Outlook Email Connector for Salesforce

Application provides history of emails, attachments, and Chatter posts

Cloud9 Unveils New Sales Forecasting Tool

Update gives sales teams visibility into changes in the forecast.

Eloqua Releases the Grande Guide to Social Advertising

E-book aids marketers with social media campaigns.

Constant Contact Partners With Yola

Collaboration results in a widget to help small businesses connect with customers.

eGain Debuts Cobrowse for Smartphones and Tablets

Tool enables secure form-filling assistance for mobile customers.

Chico’s Selects SAS Social Media Analytics To Understand its Customers

Collaboration will aid in acting on social media data.

Social Media Expands Role of the Customer

But CRM Evolution 2011 panel warns against sacrificing the basics

Accommodate the Changing Customer, CRM Evolution Keynoter Advises

Technology, not philosophy, has changed consumers' expectations

CRM Evolution 2011 Keynoter David Gergen Calls for Leadership

CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities in drawing parallel between CRM and political worlds

Augme Technologies Set to Acquire Hipcricket

Collaboration intended to provide "one-stop" mobile marketing solutions.

Brainshark Teams Up With Marketo

Collaboration aimed to help marketers increase engagement through video.

Totango Releases Public Beta Online Service

Offering enables sales teams to get a wholistic view of their customer bases.

Socialcast Rolls Out New Features

Updates ease collaboration across the enterprise and beyond.

Augme Technologies Acquires JagTag

Partnership expected to offer a "premier mobile marketing provider"

Slow and Steady Loses This Race

OfficeDepot.com and SierraTradingPost.com rank first for fastest phone and email customer support

Forrester Bestows Voice of the Customer Awards

Adobe, Fidelity, and JetBlue recognized for outstanding performance

Xactly Launches Incent 7.1

Updated solution enables sales teams to access visualize data anywhere.

LiveOps Screen Recording Now Available

Application offers cloud-based storage for contact centers.

Oracle Announces CRM On Demand 19

New release focuses on productivity through advanced mobile and cloud capabilities.

Mobile and Social Are Key Shopping Tools For Consumers

Online Retail Holiday Readiness Report highlights key trends for marketers.

Brainshark Announces Android App

Mobile users will have access to an interactive experience on the go.

Avidian Technologies Announces Prophet Mobile Web

Mobile solution gives users access to CRM data anytime, anywhere.

FinancialForce.com Unveils Integrated Cloud Solution

Selling, tracking, and billing automated by FinancialForce for Media.

Census Bureau Takes to the Cloud

Acumen's customized CRM application manages partner organizations and provides extensive reports

Mobile e-Commerce in the B2B Sector

Mobile Commerce: The New Retail Therapy

Shopping trend empowers consumers and challenges business strategies

Smartphone Shopping Sprees on the Rise

Half of Americans use their mobile devices to make purchases, study shows

The Digital Age of Marketing

Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015

Forrester Announces 2011 VoC Award Winners

Adobe Systems, Fidelity Investments, and JetBlue recognized for outstanding performance.

Longjump Announces Javelin and Relay

New offerings provide integrated social and mobile applications for customers.

Meltwater Launches Buzz Engage

New module combines social CRM and monitoring.

eGain Launches Interactive B2C Sales and Marketing Software

Suite integrates the Web, social, and mobile capabilities.

Consumers Report Luxury Brands as Major Reason to Buy

Annual study ranks the top 15 brands for men and women.

Pegasystems Launches BPM 6.2

Upgrade provides advanced analytics tools for business customers.

SaaS CRM Deployments Fuel Competition

Researchers rate Microsoft and Salesforce.com as leaders within the Value Matrix, while Sage and SAP are ones to watch.

Passengers Are Increasingly Dissatisfied with Air Travel

A new study shows customers are uncomfortable and inconvenienced.

Xactly Celebrates its 100th SMB Customer

Intermarkets selected Xactly Express to improve sales visibility.

Consumers Buy Less Impulsively Online

New study encourages marketers to adapt to "gamesmanship" culture of online commerce.

Marketing Industry Migrating to the Cloud

IBM study shows companies increasingly adopting cloud-based marketing solutions.

Reigniting Fireclay Tile’s Outdated Flame

Transition to Salesforce CRM brings savings, ease of use

Geolocation: The Major Players

Geolocation: Advertising's Future or 1984 Revisited?

The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain

Avaya Launches IP Office 7.0

Aiming at small and midsize enterprises, the integrated solution will be accessible for 14 million Nortel users.

Customers Satisfied With E-Retail

ForeSee Results ranks the top 100 retailers in annual report.

iCentera Mobile Launched at SiriusDecision 2011 Summit

New solution will equip sales professionals with tools on the go.

Mobile Marketing on the Rise, While Social Marketing Suffers “Growing Pains”

IBM survey highlights trends, cites an "urgent need to turn data into actions"

IBM Rolls Out Cloud Analytics Software

Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.

Privacy a Main Concern When Using Mobile Apps

A new survey finds that consumers want more transparency, control, and choice.

Marketo Sales Insight Update Now Available

New solution is integrated with Salesforce to provide Facebook-style updates.

Attorney Creates His Own Social Media Monitoring Tool

Brand Vigil enables companies to monitor social media anywhere in page, account, and blog names.

Marketo Names Fergus Gloster Managing Director of Europe Middle East Africa

Former Salesforce.com executive to help drive company's international expansion.

The Suite Life Cements Customer Service

CRM director Ven Bontha describes Cemex's transition to SAP CRM

Social CRM Software Spending Expected to Hit a Milestone

Expenditures will exceed $1 billion worldwide by 2013

ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool

CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.

Microsoft Dynamics Debuts AX 2012

The new solution will offer core ERP functionality for businesses of all sizes.

EasyAsk and SugarCRM to Provide Natural Language Search and Analysis

The integration aims to improve communication across organizations.

SugarCRM and InsideView Team Up for Social Selling

InsideView's sales intelligence solution will be preloaded in SugarCRM software.

Neolane Launches Social Marketing App

A new tool enables marketers to build one-to-one relationships with customers.

Bill.com Extends to the Mobile Market

New app gives customers access to the bill pay process anytime, anywhere.

IBM Unveils Social and Email Optimization Suite

The cloud-based solutions will provide marketers with real-time social media analytics.

Meltwater Goes Social With JitterJam Acquisition

JitterJam to be integrated with Meltwater Buzz to create a social CRM platform.

Companies Need to Make Better Friends

Study identifies the main triggers for consumer disengagement in online marketing campaigns

Verizon and SAP to Offer CRM in the Cloud

Users will have access to SAP CRM from desktops and mobile devices.

HP to Enter the Cloud

Cloud computing believed to be integral for the company's future growth.

Workforce Optimization Gets Optimized

DMG research shows innovation and growth to continue in the WFO market through 2013.

Nimble Contact Brings Social Media to Small Businesses

The new product offers contacts, calendar, communications, and collaboration in one place.

Salesforce.com Unveils Service Cloud 3

The new application will assist customers manage higher volumes of service issues through social media tools.

SAP Previews Sales OnDemand

New application will offer sales professionals new ways to collaborate with teams and manage customer information.

RightNow Releases CX Intent Guide

The new product seeks to help brands elevate their online customer experience.

Ed Chi Joins Google as a Research Scientist

The well-known social media guru joins Google at a critical time.

Constant Contact Acquires Bantam Live

The deal underscores Constant Contact's continuing commitment to open technology.

IBM Partners with SugarCRM and Ariba

Collaboration reinforces IBM's commitment to cloud computing.