Articles for Brittany Farb
Don't Let a Crisis Destroy Your Image
The right damage control recipe can restore confidence in your brand.
Social Media’s Tough to Measure
Current benchmarks are "typically the wrong ones"
Relaxed Shoppers, Looser Wallets
Research studies customers' willingness to spend based on state of mind
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Refer-a-Friend Program at Root of Big Hair Growth
Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.
The Doctor Gets a Social Prescription
YouBeauty enlists Extole to launch a social media campaign
Just What the Marketer Ordered
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
Marketing Muscle Extends to Satellite Hospital in Sullivan
Keynoter David Gergen Urges Leaders to Listen
The CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities
Social Media Expands the Role of the Customer
But conference panel warns against sacrificing the basics
Accommodate the Changing Customer
Technology, not philosophy, has altered consumers' expectations
The (Old) Rules Do Not Apply
Traditional standards of database marketing will be retailers' downfall
Email Marketing Remains a Key Tactic for Retailers
Community links in promotional emails on the rise, Responsys report shows
Cloud Expected to Keep Rising
SaaS revenue will surpass $21 billion by 2015
Mobile Retail Entering Support Phase
Smartphone trends demonstrate the need for an innovative strategy
Marketing to Communities
Why old-school advertising delivers the wrong message
The Healthy, Powerful Midlife Woman
"Tremendous" buying power is shown by this critical audience for marketers
Bonobos Gets a Leg Up in Customer Engagement
A men's pants company receives more than it bargained for with Assistly
LiveOffice Debuts Outlook Email Connector for Salesforce
Application provides history of emails, attachments, and Chatter posts
Cloud9 Unveils New Sales Forecasting Tool
Update gives sales teams visibility into changes in the forecast.
Eloqua Releases the Grande Guide to Social Advertising
E-book aids marketers with social media campaigns.
Constant Contact Partners With Yola
Collaboration results in a widget to help small businesses connect with customers.
eGain Debuts Cobrowse for Smartphones and Tablets
Tool enables secure form-filling assistance for mobile customers.
Chico’s Selects SAS Social Media Analytics To Understand its Customers
Collaboration will aid in acting on social media data.
Social Media Expands Role of the Customer
But CRM Evolution 2011 panel warns against sacrificing the basics
Accommodate the Changing Customer, CRM Evolution Keynoter Advises
Technology, not philosophy, has changed consumers' expectations
CRM Evolution 2011 Keynoter David Gergen Calls for Leadership
CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities in drawing parallel between CRM and political worlds
Augme Technologies Set to Acquire Hipcricket
Collaboration intended to provide "one-stop" mobile marketing solutions.
Brainshark Teams Up With Marketo
Collaboration aimed to help marketers increase engagement through video.
Totango Releases Public Beta Online Service
Offering enables sales teams to get a wholistic view of their customer bases.
Socialcast Rolls Out New Features
Updates ease collaboration across the enterprise and beyond.
Augme Technologies Acquires JagTag
Partnership expected to offer a "premier mobile marketing provider"
Slow and Steady Loses This Race
OfficeDepot.com and SierraTradingPost.com rank first for fastest phone and email customer support
Forrester Bestows Voice of the Customer Awards
Adobe, Fidelity, and JetBlue recognized for outstanding performance
Xactly Launches Incent 7.1
Updated solution enables sales teams to access visualize data anywhere.
LiveOps Screen Recording Now Available
Application offers cloud-based storage for contact centers.
Oracle Announces CRM On Demand 19
New release focuses on productivity through advanced mobile and cloud capabilities.
Mobile and Social Are Key Shopping Tools For Consumers
Online Retail Holiday Readiness Report highlights key trends for marketers.
Brainshark Announces Android App
Mobile users will have access to an interactive experience on the go.
Avidian Technologies Announces Prophet Mobile Web
Mobile solution gives users access to CRM data anytime, anywhere.
FinancialForce.com Unveils Integrated Cloud Solution
Selling, tracking, and billing automated by FinancialForce for Media.
Census Bureau Takes to the Cloud
Acumen's customized CRM application manages partner organizations and provides extensive reports
Mobile e-Commerce in the B2B Sector
Mobile Commerce: The New Retail Therapy
Shopping trend empowers consumers and challenges business strategies
Smartphone Shopping Sprees on the Rise
Half of Americans use their mobile devices to make purchases, study shows
The Digital Age of Marketing
Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015
Forrester Announces 2011 VoC Award Winners
Adobe Systems, Fidelity Investments, and JetBlue recognized for outstanding performance.
Longjump Announces Javelin and Relay
New offerings provide integrated social and mobile applications for customers.
Meltwater Launches Buzz Engage
New module combines social CRM and monitoring.
eGain Launches Interactive B2C Sales and Marketing Software
Suite integrates the Web, social, and mobile capabilities.
Consumers Report Luxury Brands as Major Reason to Buy
Annual study ranks the top 15 brands for men and women.
Pegasystems Launches BPM 6.2
Upgrade provides advanced analytics tools for business customers.
SaaS CRM Deployments Fuel Competition
Researchers rate Microsoft and Salesforce.com as leaders within the Value Matrix, while Sage and SAP are ones to watch.
Passengers Are Increasingly Dissatisfied with Air Travel
A new study shows customers are uncomfortable and inconvenienced.
Xactly Celebrates its 100th SMB Customer
Intermarkets selected Xactly Express to improve sales visibility.
Consumers Buy Less Impulsively Online
New study encourages marketers to adapt to "gamesmanship" culture of online commerce.
Marketing Industry Migrating to the Cloud
IBM study shows companies increasingly adopting cloud-based marketing solutions.
Reigniting Fireclay Tile’s Outdated Flame
Transition to Salesforce CRM brings savings, ease of use
Geolocation: The Major Players
Geolocation: Advertising's Future or 1984 Revisited?
The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain
Avaya Launches IP Office 7.0
Aiming at small and midsize enterprises, the integrated solution will be accessible for 14 million Nortel users.
Customers Satisfied With E-Retail
ForeSee Results ranks the top 100 retailers in annual report.
iCentera Mobile Launched at SiriusDecision 2011 Summit
New solution will equip sales professionals with tools on the go.
Mobile Marketing on the Rise, While Social Marketing Suffers “Growing Pains”
IBM survey highlights trends, cites an "urgent need to turn data into actions"
IBM Rolls Out Cloud Analytics Software
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Privacy a Main Concern When Using Mobile Apps
A new survey finds that consumers want more transparency, control, and choice.
Marketo Sales Insight Update Now Available
New solution is integrated with Salesforce to provide Facebook-style updates.
Attorney Creates His Own Social Media Monitoring Tool
Brand Vigil enables companies to monitor social media anywhere in page, account, and blog names.
Marketo Names Fergus Gloster Managing Director of Europe Middle East Africa
Former Salesforce.com executive to help drive company's international expansion.
The Suite Life Cements Customer Service
CRM director Ven Bontha describes Cemex's transition to SAP CRM
Social CRM Software Spending Expected to Hit a Milestone
Expenditures will exceed $1 billion worldwide by 2013
ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool
CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.
Microsoft Dynamics Debuts AX 2012
The new solution will offer core ERP functionality for businesses of all sizes.
EasyAsk and SugarCRM to Provide Natural Language Search and Analysis
The integration aims to improve communication across organizations.
SugarCRM and InsideView Team Up for Social Selling
InsideView's sales intelligence solution will be preloaded in SugarCRM software.
Neolane Launches Social Marketing App
A new tool enables marketers to build one-to-one relationships with customers.
Bill.com Extends to the Mobile Market
New app gives customers access to the bill pay process anytime, anywhere.
IBM Unveils Social and Email Optimization Suite
The cloud-based solutions will provide marketers with real-time social media analytics.
Meltwater Goes Social With JitterJam Acquisition
JitterJam to be integrated with Meltwater Buzz to create a social CRM platform.
Companies Need to Make Better Friends
Study identifies the main triggers for consumer disengagement in online marketing campaigns
Verizon and SAP to Offer CRM in the Cloud
Users will have access to SAP CRM from desktops and mobile devices.
HP to Enter the Cloud
Cloud computing believed to be integral for the company's future growth.
Workforce Optimization Gets Optimized
DMG research shows innovation and growth to continue in the WFO market through 2013.
Nimble Contact Brings Social Media to Small Businesses
The new product offers contacts, calendar, communications, and collaboration in one place.
Salesforce.com Unveils Service Cloud 3
The new application will assist customers manage higher volumes of service issues through social media tools.
SAP Previews Sales OnDemand
New application will offer sales professionals new ways to collaborate with teams and manage customer information.
RightNow Releases CX Intent Guide
The new product seeks to help brands elevate their online customer experience.
Ed Chi Joins Google as a Research Scientist
The well-known social media guru joins Google at a critical time.
Constant Contact Acquires Bantam Live
The deal underscores Constant Contact's continuing commitment to open technology.
IBM Partners with SugarCRM and Ariba
Collaboration reinforces IBM's commitment to cloud computing.