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Big Data CRM > Columns/Departments

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance

CRM's latest tools have helped a create a new competitive advantage in times of disruption.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

The Metaverse Won’t Be as Forgiving as Web 2.0

Customer experience leaders need to figure out their place in the metaverse economy.

Our CRM Industry Awards Turn 20 Amid a World of Change

It was hard not to notice that this year has seen an unusually high number of significant mergers and acquisitions.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Value, Not Volume: The New Bar for Good Marketing

The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

With Big Data, Big Isn’t Necessarily Better

The specific kinds of data matter—the kinds that generate insights

Automation Is the Future of CX

Why every enterprise will design for self-driving, self-learning, and self-healing sentience

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

How to Avoid Dark Patterns that Frustrate and Anger Your Customers

At a time when trust is so critical, interface designs that mislead or trick customers are worst practices

For Salespeople, It’s All About the Interface

Tools that are both useful and intuitive will improve customer relationships as well

When Designing Customer Engagement Programs, Remember: Style Matters

Interfaces should be simple and intuitive, but also visually appealing

Is Your Business Tapping into All Available Data Sources?

Acquisition, automation, and augmentation can help overcome data management challenges

5 Customer Service Trends That Point to a Promising Future

Leaders finally realize what's best for customers is what's best for the company

CRM’s Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

Is Your Enterprise Ready for Direct-to-Consumer Business?

The final point of sale in an omnichannel marketplace is shifting