CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

Tips for Dodging AI Disasters

It'll take time to work through the learning curve.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Regular CRM Health Checks Are Critical

If CRM is your operational heartbeat, make sure it's healthy.

In a World of AI Co-Pilots, Who’s Ready to Fly the CX Plane?

The question of pilot (i.e., human) readiness has entered the AI picture.

The Various Roles of Sales AI

How are sales organizations actually leveraging artificial intelligence?

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

CX Pros Will See a Year of Post-Pandemic Push-Pull

With genAI on tap, 2024 will bring plenty of customer experience opportunities (and pitfalls).

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

AI: The Brain of Future Contact Centers

Contact centers are highly complex, and they need lightning-fast decision makers.

The 12 Major Risks of AI

Opportunities abound and optimism is warranted, but so is a degree of caution.

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.

AI Is Generating All the Buzz

Seventy-three percent of U.S. marketing professionals have reported using generative AI tools as a part of their work today.

Marketers Need to Embrace Personalization

ChatGPT: Looking Beyond the Hype

Companies need to start asking and answering questions now about their plans for AI

Generative AI’s Use Cases Are Already Emerging

ChatGPT has lit up imaginations, but the underlying technology is more than a shiny object.

How the Metaverse Will Change Everything

Leverage the technology to help you transform, or become the next Blockbuster.

How Old CRM Data Can Be Made New

Your CRM platforms could be holding engagement data your sales reps can exploit now.

Some CRM Advice for the New Congress

Consumer privacy and security should become big priorities.