Sales AI vs. Traditional CRM
In the battle of ROI, which one wins?
AI: The Brain of Future Contact Centers
Contact centers are highly complex, and they need lightning-fast decision makers.
The 12 Major Risks of AI
Opportunities abound and optimism is warranted, but so is a degree of caution.
AI Profoundly Influenced Our Awards This Year
Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.
AI Is Generating All the Buzz
Seventy-three percent of U.S. marketing professionals have reported using generative AI tools as a part of their work today.
Marketers Need to Embrace Personalization
ChatGPT: Looking Beyond the Hype
Companies need to start asking and answering questions now about their plans for AI
Generative AI’s Use Cases Are Already Emerging
ChatGPT has lit up imaginations, but the underlying technology is more than a shiny object.
How the Metaverse Will Change Everything
Leverage the technology to help you transform, or become the next Blockbuster.
How Old CRM Data Can Be Made New
Your CRM platforms could be holding engagement data your sales reps can exploit now.
Some CRM Advice for the New Congress
Consumer privacy and security should become big priorities.
CX is Getting More Complex. Are You Ready?
Heightened customer demand is creating new issues and driving the creation of new tools.
Creating Customer Experiences that Endure
They need a foundation built on orchestrated systems, processes, and technologies.
Please, Just Give Us All the Information We Need
To win the American people's vote (i.e., business), companies need to do a much better job of educating them.
Challenging Times Lie Ahead; Bold Action Is Required
The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.
Prepare for the Age of the Metaverse Economy
A rundown of use cases and the steps to get you started.
You Can’t Duck the Metaverse
And you shouldn't want to: This is where your customers will go next.
CX and the Need to Nix the Metaphor of War
When we stop thinking of customers as enemies to be ‘targeted', collaborative possibilities arise.
The Genesis of AI for Sales Suites
Sales organizations are looking to artificial intelligence to tackle an array of challenges.
Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance
CRM's latest tools have helped a create a new competitive advantage in times of disruption.