Regular CRM Health Checks Are Critical
If CRM is your operational heartbeat, make sure it's healthy.
GenAI’s Time Has Come. Are You Ready?
The hype is over, and the real work of making generative AI has begun.
Sales AI vs. Traditional CRM
In the battle of ROI, which one wins?
VR Training Is Replacing Traditional Sales and Customer Service Training
This new training paradigm benefits employees, customers, and the bottom line.
How Does Employee Age Impact CRM Usage?
The generation gap rears its ugly head, but there's hope yet.
AI Profoundly Influenced Our Awards This Year
Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.
Writing Checks for CRM, or Writing Invisible Checks
The cost of under-investment is hidden but painful nonetheless.
A New CX Focus Boosts CRM in Professional Services
Firms want to stand out on customer experience, and CRM (and AI) can help.
AI Is Generating All the Buzz
Seventy-three percent of U.S. marketing professionals have reported using generative AI tools as a part of their work today.
Marketers Need to Embrace Personalization
Moving From CRM to VCRM
Sales organizations can't afford to overlook industry-specific solutions.
The Metaverse and Generative AI: Where Does CRM Fit into the Picture?
The interaction of these technologies will form the future of commerce.
Forrester's Three Drivers of the Best B2B Growth Engines
What causes B2B growth engines to break down, and what do the best growth engines look like?
CRM Often Can’t Get Out of First Gear
Here's how companies can get themselves back on track.
The CRM ‘Red Zone’ Challenge
Instead of focusing on more opportunities going into the funnel, emphasize contracts coming out of it.
Across CRM Industry Verticals, There’s More That Unites Than Divides
One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.
How Old CRM Data Can Be Made New
Your CRM platforms could be holding engagement data your sales reps can exploit now.
2023 Is Not the Time to Underinvest in Sales Enablement
Cutting your way to revenue success in a down economy doesn't work.
CRM: System of Record or System of Engagement?
A survey reveals that how CRM is used can have a meaningful impact on sales.
Integrating CRM Data into the Enterprise
AI and analytics present a bounty of ways to leverage CRM data across your business.