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Enterprise CRM Solutions > Columns/Departments

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

Digital Sales Transformation: How Done Is Done?

COVID changed everything, but the change isn't over yet.

CRM’s Impact During, and After, the Pandemic

Smart implementations really demonstrated their worth

CRM Must Move Forward, Not Back

Cloud-based technologies enabling agents to work from home were the main structural change brought by COVID.

As Clouds Rise, Companies Need to Explore Their Options

For many businesses, cloud deployments are more cost-efficient and enable greater flexibility, reliability, agility, and security.

CRM at the Top of the Sales Funnel

Companies have big targets; so how do they hit them?

The Key to Global Success? Global CRM

Companies have to get all of their accounts rowing in the same direction.

Algorithms and (Artificial) Intelligence: Hype vs. Reality

Understand what you have—and whether it helps you get where you want to go.

Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

CRM’s Changing Role as We Look Past the Pandemic

Lessons learned about connecting and engaging with customers during the pandemic will need to be applied post-pandemic.

Digital Agility Will Be the Key to Continuity in 2021

The pandemic has shown that just about anything that can be done in person can be done digitally

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

The Ugly Truth About CRM Data

If too much of it is missing or wrong, no digital transformation can happen

CRM Is Your Change Agent

With AI and machine learning in the mix, your system can adapt to the speed of change

How to Sell Virtually in a Turbulent Marketplace

Your meetings have moved online, but technology isn't all you need

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

Big Changes, a New Format, but Similar Results

This year, we simplified our awards process by asking analysts two simple questions in each of 10 categories.

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

Three process pillars must be in place to steady your system

Automation Is the Future of CX

Why every enterprise will design for self-driving, self-learning, and self-healing sentience

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

With Big Data, Big Isn’t Necessarily Better

The specific kinds of data matter—the kinds that generate insights