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Enterprise CRM Solutions > Columns/Departments

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

Where Systems of Record Will Go from Here

They're continually evolving, not going away

Making Sense of the Acronym-Laden Industry

Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.

6 Steps for Creating and Leveraging a Digital Assessment

Here's how to ready your organization for digital leadership

How CRM Is Driving Organizational Change

Companies are taking control of their customer experiences

AI Is Top of Mind for Everyone in CRM

The consumer uses for AI are numerous, but just as real are the business use cases.

Don’t Let AI Distract from the Real Problem

It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.

Data Is Useless (at Least on Its Own)

Marketers should view data as just one ingredient in a successful recipe

AI Is Driving Sales Management’s Interest Across the Board

Not surprisingly, artificial intelligence is infusing every part of the sales process

Customer Engagement Has a New Destination: the Digital Hotel

Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

In the Shutdown Era, Agencies Must Reinvent Citizen (and Employee) Experience

Serve citizens in ways that create advocates while driving compliance and efficacy

4 Things to Know About the AI for Sales Marketplace

Artificial intelligence is fundamentally changing CRM, and it deserves your attention now

Customer Service Is Everyone’s Responsibility

Companies have to start organizing their culture around putting the customer first

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

Being an Enabler Has Become a Good Thing

The term 'enabler' now has positive connotations, at least in a business context

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Making Field Service Your ‘Promise Engine’

A marriage of people, process, and products

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Smarter Bots Mean Greater Innovation, Productivity, and Value

Robotic process automation is allowing companies to re-imagine and re-invest in all aspects of their businesses

I’m Giving You Good Information. Use It!

Knowing which leads to call and which ones to avoid is valuable data