A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

How CRM Plus CX Platforms Are Shaping the Future of CX

These two tools are better together.

Yes, AI Will Take Over Some B2B Sales Roles

Have AI support you, not replace you.

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Smart Glasses and the Future of CRM

Sci-fi shopping experiences are right around the corner.

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

How to Map Success in the Growing CSO Role

Here are six areas on which to focus in the short and long term.

Expect Change in the CRM Industry in 2025 and Beyond

If there's one thing that's certain, it is that the long-term outlook for the CRM market remains positive.

The AI Endgame Is Decision Automation