Adapt to Gain an Advantage
12 May 2022
Given our current economic uncertainty, companies naturally want to make sure that every dollar spent is producing concrete returns.
Six Myths About Design, and Four Ways to Overcome Them
04 May 2022
Too many companies are in the dark about what design is, who should be involved, and how to do it well.
Evolving CRM from the Enterprise to the Extraprise
05 Apr 2022
The goal: creating a community in which everyone contributes to their collective success.
Don’t Break Down Silos!
01 Apr 2022
Instead, unify them around customer experience.
Where Has the Time Gone?
14 Apr 2022
Once upon a time, high costs, limited functionality, and low adoption, among other things, threatened to make CRM systems obsolete. Thankfully, the industry didn't give up.
It’s Time to Focus on the Metaverse
24 Feb 2022
Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.
Sales Enablement: It’s Time to Get Back to Basics
28 Jan 2022
Sales success plummets when sales enablement efforts falter.
Four Reasons for Combining CX and EX
02 Nov 2021
Customer and employee experiences are intertwined, and the programs for each should be too.
Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts
08 Nov 2021
Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.
Expect the Supply Chain and CRM to Intersect This Holiday Season
23 Dec 2021
For those of us in the CRM industry, this holiday season was a really great opportunity to shine.
No More Excuses: Be Mobile or Be Disrupted
13 Oct 2021
One thing we've learned during the pandemic: Having a mobile presence has become imperative for business survival.
Long-Term Customer Loyalty Is Long Gone
28 Sep 2021
Having the best product or service is not enough; loyalty pros need to focus on other factors.
The Ethics Dilemma of AI for Sales
27 Sep 2021
Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.
Our CRM Industry Awards Turn 20 Amid a World of Change
17 Sep 2021
It was hard not to notice that this year has seen an unusually high number of significant mergers and acquisitions.
Chatbots Can Turbo-Charge Your CRM
05 Aug 2021
Automated conversations can augment human ones at critical junctures.
VR/AR: A Game Changer for Sales and Marketing
01 Jun 2021
Virtual reality/augmented reality is poised to remake CX.
Digital Sales Transformation: How Done Is Done?
30 Apr 2021
COVID changed everything, but the change isn't over yet.
B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery
30 Apr 2021
We may be approaching the beginning of the end. This is good news for customers.
CRM Must Move Forward, Not Back
14 Apr 2021
Cloud-based technologies enabling agents to work from home were the main structural change brought by COVID.
CRM’s Digital Executives Take a Front Seat Post-Pandemic
30 Mar 2021
It's all hands on deck as successful companies shift to a digital C suite.