3 CRM Lessons From This Year’s Conferences
Some key themes kept coming up among the CRM intelligentsia
How AI Is Impacting CRM (Already)
More customer data leads to smarter AI, and the sky's the limit
X-Data + O-Data = Better Customer Journeys
Combining experience data and operational data can make a big difference for your customers
Make Your Business Case an Offer They Can’t Refuse
This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.
Luddites Like Me Like Personal Interactions
Any texts I receive from companies must be relevant, must provide value, and must be personalized.
Early Adopters of AI for Sales See Tangible Results
Vendors are investing heavily in AI, and early returns suggest it's paying off already
Amid Economic Uncertainty, Optimize, Don’t Downsize
Department heads need to look beyond simple expense trimming and instead focus on optimizing what they already have
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
With AI for Sales, Familiarity Breeds Respect
The more sales professionals look at AI for sales, the more they like what they see
AI Is Top of Mind for Everyone in CRM
The consumer uses for AI are numerous, but just as real are the business use cases.
Use Business Cases as an Opening and Closing Tool
They are a perfect way to assist your customer in due diligence while building trust
Don’t Let AI Distract from the Real Problem
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
AI Is Driving Sales Management’s Interest Across the Board
Not surprisingly, artificial intelligence is infusing every part of the sales process
Will Robotic Process Automation Replace Human Workers?
Automation will bring changes that rival those of the Industrial Revolution
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift
Amazon Serves Up CX Lessons
With Go and AR, the giant retailer is showing us how new tools can connect with customers
AI Isn’t Inevitable—It’s a Choice
Companies should approach automation with judgment and analysis, not resignation
Make Customers Your Best Salespeople
The advocacy of a satisfied customer can make all the difference in B2B sales