Pharmaceutical/Chemical CRM > CRM News

Customer Relationship Management (CRM) is not new, but many many companies in the pharmaceutical and chemical industries are still working to implement solutions and strategies designed to inspire customer loyalty and maintain growth.  Explore our latest CRM news, analysis, and advice for chemical and pharmaceutical companies.


P360 Debuts Generative AI-Powered Information Platform

P360's new platform provides healthcare providers and patients with real-time answers and access to current product information.

P360 Adds Four Modules to BirdzAI Data and Analytics Platform

BirdzAI now features modules for Master Data Management, Insights & Analytics, Sales Operation and Marketing Operations 

Authenticx Introduces Eddy Effect Dashboard

Authenticx's Eddy Effect Dashboard helps companies identify and attack disruptions in the customer journey.

P360 Launches ZING Engagement Suite

P360 boosts its ZING unified communications platform with new channel offerings.

Keen360 Launches Life Sciences on Creatio Marketplace

Keen360's pre-configured solution offers a full range of sales functionality for life sciences teams.

P360 Adds to ZING SMS Communication Module

P360's ZING platform now includes SMS messaging, calling, asset delivery, and activity tracking.

P360 Adds AI to Its Sales Enablement Platform BirdzAI

BirdzAI helps users forecast sales, predict churn, analyze brand propensity, and launch new products.

Medallia Partners with Veeva Systems

Veeva CRM Suggestions is integrated with Medallia's Experience Cloud.

Aprimo Launches Aprimo for Life Sciences

Aprimo's first industry-specific solution helps life sciences firms with content production and work management.

Top Down Partners with Infosys

Top Down and Infosys team up for cloud-native customer communications management solutions.

Veeva Adds AI to CRM and Commercial Cloud

Veeva is adding artificial intelligence across most of its product portfolio.

Gartner Says U.S. Pharmaceutical Companies Must Be More Patient-Centric

A Gartner report has ranked the digital performance of 88 U.S. pharmaceutical companies, and 75 percent rank above average.

Updox Adds Text and Video Chat

Updox's chat offerings expand outreach capabilities for pharmacies.

Veeva Introduces New Digital Asset Management

Veeva Digital Asset Management lets marketers distribute, update, and withdraw content across digital channels with Vault PromoMats and Vault MedComms.

Wellspring Acquires Covalent Data

The provider of technology transfer solutions adds intelligent search tools to its portfolio.

Lexalytics Launches Pharmaceutical Industry Pack

Lexalytics' Pharmaceutical Industry Pack provides out-of-the-box text analytics for pharmaceutical pros.

Veeva Systems Releases Medical CRM

Veeva Medical CRM is designed to help improve key opinion leader engagement.

Qlik and Veeva Systems Partner

Qlik's visual analytics platform enables Veeva CRM Mobile users to transform data into actionable information.

DMA 2014: Customer Centricity Must Guide Marketing Strategies Across Channels, Presenters Agree

E-commerce is an unstoppable global force ripe with data.

Salesforce.com Enters the Wearables Market with Salesforce Wear

The set of six open-source applications enables developers to build custom enterprise apps.