Livefyre Integrates with OpenText Experience Suite
Livefyre, has integrated its content curation and digital engagement technology with OpenText Web Experience Management/Experience Suite to provide companies instant access to real-time, user-generated content.
"Marketers are struggling to stay relevant because they lack the resources to launch captivating content experiences for their consumers. It's alarming that only 32 percent of marketers can say they're effectively executing a regular content cadence," said Jordan Kretchmer, CEO and founder of Livefyre, in a statement. "OpenText's leading Web Experience Management platform and Livefyre's best-in-class social applications make it simple for brands to discover fresh, relevant, third-party content to deploy immersive digital experiences that propel consumer engagement and guide purchasing decisions."
Livefyre's integration into OpenText Web Experience Management gives marketers the tools to deploy applications like Reviews, Comments, and Chat. They can now bring together OpenText's social functionality and Livefyre's social aggregation, curation and community capabilities to reach distinct audiences and help potential customer evaluate their purchases.
Joint customers can now do the following:
- Integrate real-time social content throughout owned and operated properties with a unified platform and workflow;
- Drag and drop social applications to collect and feature user-generated content directly into product Web pages;
- Provide social discovery, moderation, asset management, and content creation capabilities from one platform;
- Create dynamic experiences, using fully customizable social applications like Comments, Reviews, Galleries, Media Walls, and Live Blogs to highlight the latest trends, customer sentiment, and best user-generated content; and
- Allow customers to promote products in the same forum they use to make initial purchasing decisions.
"With the recent release of OpenText Web Experience Suite 16, and the integration of Livefyre's social content and engagement applications, customers are able to easily aggregate real-time user-generated content into a Web page and publish it seamlessly across multiple channels," said Adam Howatson, chief marketing officer at OpenText, in a statement. "In a digital world, speed, flexibility, and content are key drivers to successful marketing, and the integration of Livefyre into our Web Experience Management product provides customers with the leading tools for success."
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