• May 3, 2016

Adobe Acquires Livefyre

Adobe today announced plans to acquire Livefyre, a content curation and audience engagement company. Financial terms of the deal were not disclosed.

The Livefyre platform gives companies instant access to billions of pieces of user-generated content that can be streamed in real time right to their sites, ads, email, TV, digital billboards, and apps.

With the planned integration of Livefyre into Adobe Experience Manager, customers will be able to collect, curate, and publish user-generated content from major social networks into digital experiences across owned marketing channels. Livefyre will be part of Adobe Experience Manager and integrated across Adobe Marketing Cloud to make user generated content available across all eight digital marketing solutions.

"As the leader in digital experiences, Adobe helps brands create amazing content with Creative Cloud and then deliver and optimize those experiences using Adobe Marketing Cloud," said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target, in a statement. "With this acquisition, our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock."

"Adobe Marketing Cloud is recognized by major industry analysts as a leading digital marketing platform for delivering, managing, and measuring content across any digital touch point," said Jordan Kretchmer, CEO and founder of Livefyre, in a statement. "We are thrilled to join the Adobe family to give brands the ability to deliver a breadth of impactful, highly personalized digital experiences. The addition of Livefyre to Adobe Marketing Cloud will bring content capabilities to Adobe customers that are unparalleled in the industry."

In September, Livefyre partnered with Adobe to allow enterprises to create and deliver socially driven content and experiences on owned properties and campaigns.


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Livefyre Releases Engagement Cloud

Livefyre Engagement Cloud finds and curates user-generated content for brands to use in their own marketing efforts.

Livefyre Introduces Content Hubs

Customizable and mobile-optimized templates enable companies to create and launch content-driven digital experiences.

Livefyre Integrates with OpenText Experience Suite

The integration between LiveFyre and OpenText enables companies to capture customer sentiment through social applications and dynamic user-generated content.

Adobe to Acquire TubeMogul

TubeMogul acquisition brings video advertising platform to Adobe Marketing Cloud.