• February 10, 2016

Livefyre Introduces Content Hubs

Livefyre, a provider of content curation and digital engagement, has released Content Hubs, a set of pre-built templates for companies to create entire Web sites for both desktop and mobile interfaces.

"The top three challenges marketers face with their digital marketing efforts in 2016 revolve around content: quality of content, having enough content, and the cost of creating content. Livefyre's Content Hubs solve all three challenges by making it painless to create engaging experiences for their audience," said Jordan Kretchmer, founder and CEO of Livefyre, in a statement. "With Livefyre, global brands and agencies now have the leading solution allowing them to design and deploy targeted, relevant, and on-brand content that produces higher quality customer experiences and drives real engagement."

With Livefyre Content Hubs, companies can launch social experiences, activating audiences for dozens of use cases. The flexible and fully customizable Content Hubs include the following:

  • Live Event: Ideal for conferences and events, concerts, sporting events, or internal product launches, the Live Event template engages audiences at offline events, increases reach by promoting social sharing, and visualizes the best content for consumer consumption.
  • Live Coverage: Useful for any live event, breaking news coverage, or continual coverage of an ongoing topic, the Live Coverage template is the go-to destination for topic-specific updates by streaming live video, featuring branded content, social maps, trending topics, and curated user-generated content.
  • Campaign: Optimal for social initiatives, hashtag, competition, public relations, or voting campaigns, as well as to create excitement leading up to an event, premiere, game, or product launch, the Campaign template increases brand awareness, promotes engagement, boosts content creation for immediate and future use, and extends the life of typically short-lived campaigns with quick content updates.
  • Evergreen: Fitting for interactive hubs on any educational, lifestyle, product, team, artist, celebrity, or branded topic, the Evergreen template produces constantly fresh and dynamic content for inspiring audiences, promoting ongoing engagement, and driving traffic to brand-created content.

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