Livefyre Partners with Adobe for Curated Social Content
Livefyre, a provider of social curation, today announced a strategic partnership with Adobe to allow enterprises to create and deliver socially driven content and experiences on owned properties and campaigns.
"User-generated content is an untapped source of content for marketers," said Melissa Webster, program vice president of content and digital media technologies at IDC, in a statement. "Consumers are already talking about your brand online, creating authentic content in real time. By unifying brand- and user-generated content, enterprises can offer the most engaging customer experiences. The Adobe and Livefyre partnership will enable marketers to rapidly advance their content marketing initiatives to connect more effectively with their audiences by integrating content from social networks into one of the industry's leading content creation and experience delivery platforms."
"We've reached a point where consumers expect relevant, contextual, meaningful content from brands 24/7. But that's really hard if you don't have the resources, and most brands don't," said Jordan Kretchmer, founder and CEO of Livefyre, in a statement. "Fortunately, consumers are also a source of amazing content. This partnership gives marketers a way to bring all the content that already exists, both about their brands and relevant to their brands, so they can easily deliver a digital experience to their audience in whatever way makes the most sense for them."
Now brands can bring together content from Adobe Creative Cloud with social content discovered and curated by Livefyre, and then deliver these experiences using Adobe Experience Manager, part of Adobe Marketing Cloud.
Through this partnership, marketers will be able to do the following:
- Discover, curate, and capture social content in real time across all owned properties, including Web sites, mobile apps, communities, and screens;
- Manage and compose experiences unifying user-generated content from Livefyre with brand marketing content from Adobe Creative Cloud;
- Deliver interactive experiences and campaigns that include social applications like Maps, Galleries, and Media Walls across any screen and audience; and
- Deliver personalized content and optimized experiences that influence purchase intent, conversion, and stronger audience engagements.
"The connection between Adobe Creative Cloud and Adobe Marketing Cloud helps enterprises create and deliver rich, personalized experiences across Web sites, mobile apps, and any connected device at unprecedented velocity for content marketing," said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target, in a statement. "Thanks to our partnership with Livefyre, marketers can easily access valuable user-generated content to create amazing, engaging brand experiences."
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