Adobe's Latest Digital Publishing Solution Takes Aim at Marketers

p>Adobe has released Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite. DPS allows corporations, universities and media companies to repurpose existing content, empowering marketers and designers to create immersive apps without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

"The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps, the kind of apps that stand out from the competition and move brands forward," said Nick Bogaty, senior director and head of digital publishing at Adobe, in a statement. "Now, the creation of mobile apps and the ongoing delivery of content to those mobile apps can be entrusted to marketers and designers, the people who know their brand the best."

New features created for marketers and designers include the following

• Continuous Publishing. With capabilities to push fresh content live, DPS offers brands seamless control over content. The solution integrates with other content management systems, such as Drupal and Wordpress, and HTML design tools from Adobe and others, all while still supporting InDesign CC based workflows.
• Engaging Experiences. Apps created with Adobe DPS deliver content to audiences in a uniquely intuitive way. With the new collections feature, content is now grouped together and delivered to smartphones and tablets on iOS, Android, and Windows. DPS also offers push notifications; in-app messaging; intuitive search and content discovery; and social network integration.
• Measuring and Delivering ROI. Access built-in analytics, powered by Adobe Analytics Essentials for Publications, part of Adobe Marketing Cloud, which capture online and offline data and deliver retention analysis, acquisition tracking, funnel conversion and more. Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions, and all-access models for publishers and enterprises that monetize content.
• Built for Business. Adobe DPS now provides a new accounts control system that has been elevated to the enterprise level, enabling organizers to assign permissions to each person involved in the app creation process, including both employees and outside agencies.

Adobe Digital Publishing Solution is available today and can be purchased standalone, as an add-on component for Creative Cloud enterprise, or as part of Adobe Experience Manager Apps. Existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements.

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