OpenText, a provider of enterprise information management (EIM), has unveiled OpenText Web Experience Management (WEM) to help organizations provide a targeted, responsive experience across omni-channel touch points, languages, and devices with varied capabilities and form-factors.
Tightly integrated with other solutions, such as OpenText Media Management and Customer Communications Management (CCM), OpenText WEM delivers the following:
- Support for Responsive Design – OpenText WEM is built with an intuitive design interface based on HTML5 that encourages business users to create a web presence that draws on images, video, text and documents following the principles of responsive design to help deliver the most optimized, non-disruptive experience possible on any platform or device. The simple and inviting user interface gives both experienced and non-technical marketers drag and drop in-line editing capabilities with previews to see the website in context as it is seen by visitors using any type of device.
- Highly Compelling Experiences – OpenText WEM can deliver targeted, personalized, relevant and rich media dynamically to audiences and systems on-demand. A flexible segmentation and targeting rules engine also helps marketers to incorporate capabilities from social media or integrated applications to deliver a recognizable experience for the end user. With the latest user preference for video and rich media-based information sharing, WEM integrates the market's leading Digital Asset Management (DAM) solution, OpenText Media Management, to further improve the site visitor's experience.
- Omni-Channel Touch Points -- WEM supports integration with many popular social networking sites, such as Facebook®, Twitter® and LinkedIn, and provides in-context viewing prior to publishing. Redesigned multilingual content flagging makes it easier for global organizations to manage the creation to publication process within a single system. Gathering analytics and marketing metrics is made easier, as Web pages generated for all formats are delivered from a single system - OpenText WEM.
"Organizations are demanding new and agile solutions to help them differentiate their market presence from competitors by further personalizing and improving the overall customer experience on their websites. Success is measured by the ability to strengthen positive relationships with customers before, during and after the interaction," said OpenText President and CEO, Mark J. Barrenechea. "OpenText Web Experience Management answers these needs by providing a compelling, intuitive and enjoyable interface that helps marketers create and manage their web sites for maximum retention, broadened brand awareness, and improved customer experience for increased revenue potential."
OpenText Web Experience Management will be available worldwide starting June 28.