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September 21, 2016

CRM Featured Articles

Salesforce.com Announces Artificial Intelligence Tools

Salesforce Einstein brings AI capabilities to every Salesforce Cloud.

Viewpoints

Digital Containment: A Recipe for Cost Containment and Customer Contentment

When customers start on digital channels for customer service, they'd prefer to stay in those channels throughout their interactions. (Featured on SmartCustomerService.com.)

To Boost Customer Service, Wow Your Primary Customers—Your Employees

The key to consistent, caring customer relationships is a purposeful, positive, productive culture.

Insight

Social Selling Tops Sales Best Practices

Top sales performers have tools in place to establish relationships with customers

Customer Experience

Content Marketing Must Support Customer Experience

Customers need content on all stages of the journey with your brand

CRM Across the Wire

Optimizely Releases Optimizely X

Optimizely X lets marketers run experiments across any device, channel, or application.

Melissa Data Releases Add-On For Microsoft Dynamics CRM

Melissa Data can now provide data quality tools and services for Microsoft Dynamics users.

RedPoint Global Updates Convergent Marketing Platform

Platform updates enable greater personalization and targeting.

eLogic Integrates with Salesforce

Salesforce.com CRM integration allows eLogic eSSentials users to connect learning and sales tools.

Radius Adds Its Predictive Apps to Oracle Marketing Cloud

Radius' combined solution with Oracle Marketing Cloud will help marketers identify and act on prospects most likely to convert.

Razorfish Releases Engagement-Based Loyalty

Engagement-Based Loyalty seeks to help companies increase customer lifetime value and brand advocacy.