Razorfish Releases Engagement-Based Loyalty

Razorfish has launched Engagement-Based Loyalty, an app to help companies identify, implement, and optimize meaningful interactions that create customer engagement across the post-purchase buyer journey.

"The way organizations create value has fundamentally changed, and our clients need transformative, integrated partners that can bring strategy and consulting, innovative experiences, and intelligent platforms under one roof to help acquire new customers and create deeply engaging experiences," said Shannon Denton, CEO of Razorfish, in a statement. "Building on the synergies that have historically existed between Razorfish and Rosetta, we are now transforming our own business to better deliver on the needs of our clients in a way that's unmatched by any other provider."

With the new offering, clients will now benefit from increased customer understanding, customer loyalty, and brand advocacy through a combination of customer insights, strategy, and predictive and personalized customer interactions at scale.

Built on an insights-driven methodology, the  offering is centered around three core solutions of customer engagement strategy, loyalty marketing and engagement ecosystem that span CRM, market assessment, customer and insights strategy, lifecycle marketing, experiential marketing, channel management, 360 customer view, advanced personalization, ecosystem implementation, and more.

"Loyalty is not a program. It's earned through the engagement a brand creates with their customers through the entire journey," said David Worth, executive vice president of Razorfish, in a statement. "The work we've done for some of the world's largest brands shows engaged customers are five times more likely to be loyal to a brand and will buy up to 90 percent more frequently. This integration of leading capabilities from both Razorfish and Rosetta gives us the power to unlock substantial growth and revenue streams for clients."

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