Radius Adds Its Predictive Apps to Oracle Marketing Cloud

Radius, a business-to-business predictive marketing platform provider and Gold level member of Oracle PartnerNetwork (OPN), has released its B2B predictive marketing solution on the Oracle Cloud Marketplace.

This new solution helps B2B marketers uncover their most promising segments of customers and prospects, build personalized campaigns for each of those segments, and prioritize the best inbound and existing prospects within Oracle Eloqua.

Radius combined with the Oracle Marketing Cloud enables marketers to grow the top of the funnel by adding net-new prospects from top-performing segments directly into campaigns and to target prospects that look like companies' best customers. Marketers will be able to personalize campaigns built for each segment using rich and up-to-date data from the Radius Business Graph and to automate experiences based on persona and behaviors. The enriched data will include account signals such as product technologies in use, social presence, firmographics, recent trigger events, and buying intent indicators. Finally, marketers can better prioritize prospects and focus sales and marketing efforts on the best inbound and existing prospects based on Radius' scoring of prospects most likely to convert. Radius scores are synced directly into Oracle Marketing Cloud.

"Our combined solution with Oracle Marketing Cloud is the latest advancement to our growing B2B predictive marketing platform," said Mark Woollen, chief product officer at Radius, in a statement. "Today's marketer relies on Oracle Marketing Cloud to manage their marketing campaigns and to convert prospects to customers. Combining Radius predictive analytics expertise with Oracle Marketing Cloud empowers marketers to make smarter, faster decisions that drive revenue and growth."

"Markets are increasingly looking for predictive capabilities to find more qualified prospects and to deliver more personalized experiences based on data," said Andrea Ward, vice president of marketing at Oracle Marketing Cloud, in a statement. "By adding Radius to our growing marketplace of marketing technology partners, Oracle Marketing Cloud customers will be able to seamlessly add Radius predictive analytics capabilities to deliver higher value from their marketing campaigns."