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May 28, 2014

CRM Featured Articles

Gartner Customer 360 Summit Day Two: A 'Nexus of Customer-Driven Forces' Is Shaping the Digital Future

Companies need to rethink their approaches to transparency, personalization, and social interactions.

At Aptean Edge, CEO Paul Ilse Pledges to Keep Solutions Separate

Aptean will continue to offer industry-specific solutions for its different vertical markets.

Aptean Launches Process Manufacturing Solution at Its Edge Event

Speakers at user conference express excitement over CRM expansion opportunities.

Is Your Call Center Scripting Dynamic or Deadly Dull?

When it comes to call center agent interactions, sounding like a real person instead of a robot is a sure win with customers. (Featured on

Lattice Engines Applies Predictive Technology to Upsells and Retention

Users can deploy predictive technology across the customer life cycle.


Leveraging Data to Drive Personalized Marketing

Overcoming core obstacles is key to successful data integration.

Five Ways Your Contact Center Can Encourage Repeat Customers

By recognizing the shift in how customers seek assistance, businesses can not only improve satisfaction, but potentially boost revenue as well. (Featured on


The 6 Types of Twitter Conversations

Social Media Research Foundation takes a social snapshot.

The Tipping Point

Turning the Customer Experience Tide

The risk and opportunity of promising seamless customer experiences.

CRM Across the Wire

Lithium Unveils Roadmap Following Klout Acquisition

Lithium's plans for Klout include the Shared Value Network. Launches New Salesforce1 Mobile App with Summer '14 Release

The new Salesforce1 Mobile App offers more than 30 new features in a single business app.

Moxie Acquires SimplyBox

The addition of SimplyBox increases Moxie Software's e-commerce capabilities.

Pegasystems Releases Updated Pega SFA

Latest release enhances omnichannel capabilities to support mobile and social sales operations.