Moxie Acquires SimplyBox
Moxie Software has acquired the technology from SimplyBox, further extending Moxie's capabilities to allow enterprises to anticipate customer intent, connect with customers in real time, and engage using the most appropriate communication channel across devices.
SimplyBox, which is based in Campbell, Calif., provides solutions for enabling real-time context acquisition, evaluation, and engagements for Web sites.
"The acquisition of the SimplyBox technology broadens Moxie's capabilities and will allow enterprises to engage customers as soon as they step through the online door," said Rebecca Ward, Moxie's new president and CEO, in a statement. "Moxie is changing the way eCommerce is done. When today's consumers try to do business with a company on a mobile device or on the Web, the experience feels like entering an empty storefront. There is no one there to help you. With Moxie, enterprises have a unique opportunity to increase conversions and, more importantly, realize full customer value by engaging with them throughout their journey."