Biographical Information

Articles for Juan Martinez

Game Show Network Marketing Link Heats Up Frozen Food Company

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN

What’s Next for Third-Party Support?

Oracle lawsuits against SAP and Rimini Street signal a fork down the road

Lithium, Jive Lead Community Platform Growth

More than half of $500-million-a-year companies have in place or are developing such programs, according to Forrester Wave

Go Beyond Facebook and Twitter

Engage customers with empathy online and offline, advises Social Nation author Barry Libert

Make Your Business Meshy

Social networks and peer communities are changing how products are sold

Dingo Brand Sniffs Out a Social Commerce Platform

A pet product retailer dramatically increases average order value by empowering its customers

No Longer The Text-Best Thing

Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects

Google’s Instant Ingratification

What Google Instant means for the future of search engine optimization

The Rise of the Empowered-Employee Empire

The coauthors of Empowered underscore a new-found source of corporate strength.

Every Channel Has Its Thorn

Marketers seek to tear down channel silos to improve customer data and build better campaigns

Marketing Marauders or Consumer Counselors?

How companies can use online behavioral advertising to win customer confidence

Online Behavioral Advertising Regulates Itself

Following FTC's lead, media and marketing associations outline transparency-driven principles

Facebook: The Black Sheep of Online Behavioral Advertising

Will dubious user data-sharing practices hurt the industry?

Practice What You Preach

A provider of performance management software improves its own marketing performance

Lithium and Jive Lead the Community Platform Space

Forrester Wave on Community Platforms '10: In the next year, 55 percent of companies with at least $500 million in revenue will have implemented or piloted a community platform. The research firm ranks the top vendors in the space.

IBM, Jive, and Microsoft Remain Atop the Gartner Magic Quadrant for Social Software

Magic Quadrant for Social Software in the Workplace '10: The immature social software market opens the door for specialty providers but makes it difficult for vendors to gain major traction.

Does Your Organization Have a Leakage Problem?

A recent partnership between three software companies aims to bridge the gap between sales, marketing, and CRM.

TreeHouse Interactive Offers Four Key Upgrades

TreeHouse Interactive enhances its Marketing View software. Upgrades include Web services and integrated landing page analytics.

Manticore Follows Leads to Fill the Funnel

Manticore Technology offers exciting new product enhancements and hints at future CRM integrations.

A Single Leader Appears in Forrester Wave for Open Source Business Intelligence

Forrester Wave for Open Source Business Intelligence '10: Forrester Research singles out Actuate BIRT among seven vendors rated on offerings, strategy, and market presence.

Forrester BI Wave Crammed With Leaders

The Forrester Wave: Enterprise Business Intelligence Platforms '10: Eight vendors qualify as Leaders in this year's report as industry-wide BI functionality and information management functionality improves.

Gartner Magic Quadrant for Enterprise Marketing Management Remains Leader-less

MQ for EMM '10: Infor gets booted from an MQ for EMM that looks similar to the past two reports.

Getting SaaSy: 100 Percent of Surveyed Businesses Use a Hosted Service Tool

Marketing From The Cloud Research Brief: How Digital Marketers Are Using SaaS Based Software Tools '10: Survey respondents have adopted cloud-based web analytics tools but have shied away from lead nurturing software.

SAP Announces 10 New BusinessObjects Applications

DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.

Retailers Can't Seem to Get Moving on Mobile

The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.

Is Social Media ROI for Real?

The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.

SAP to Pay Oracle $1.3 Billion in Damages

A three-year-old copyright dispute concludes as a jury orders SAP to pay Oracle $1.3 Billion

Oracle Acquires ATG for $1 Billion

In a move designed to strengthen its e-commerce capabilities, Big Red spends big bucks.

Dell Acquires Boomi to Provide Cloud-Based Integration Functionality

Dell purchases a cloud adoption firm in a move that analysts believe illustrates the personal computing company's desire to transform itself into a software and services company.

84 Percent of Digital Marketers Use Social Media

Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.

A Catalog of Contacts

With Unica's marketing software, Sears Holdings gains some newfound customer intelligence.

Required Reading: Slowing Down Your Social CRM

Relationship-building takes more than a tweet

A Succession of Failures

Industry analysts explain how vendors and customers can avoid the communication errors that occur during CRM implementations.

How Can I Help You?

Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?

Infor Makes the Latest Move in the CRM Shuffle

Six weeks after resigning from Oracle under a cloud of controversy, Charles Phillips is handed the reins at Infor.

Alterian Buys Intrepid for $11.5 Million

Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.

Interactive Intelligence Collects Latitude Software for $14 Million

The provider of communications services looks to enhance its collections offering.

IBM Acquires Netezza for $1.7 Billion

One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."

ESPN Goes "Hyper-Local"

Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.

5 Dos and Don'ts of Social Media Marketing

Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?

What Makes Pepsi's Digital Marketing So Refreshing?

DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.

Has Direct Marketing Lost Its Sense of Direction?

DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.

Geico Named DMA's Marketer of the Year

DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.

Badges? We Don't Need No Stinkin' Badges

Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.

Learning a Valuable Lesson

Becker Professional Education studies RightNow Technologies' sales and marketing tools.

Got Game?

Marketers turn to in-game advertising for product placements targeting more-engaged consumers.

Putting the Pieces in All the Right Places

It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?

Salesforce.com's Chatter Combines Social and Mobile

The software-as-a-service pioneer promises general availability on mobile devices by the end of this year.

Making Customer Intelligence Smarter - and More Social

Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.

Required Reading: Marketers, Start Your Engines

Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.

SAP Promises a "Leading" Mobile Platform in 9 Months

Top executives from SAP and its recent Sybase acquisition deliver a corporate roadmap.

Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management

Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out.

The CRM Elite: Curing the Sick

CDC Pivotal helps resuscitate the sales process of diagnostic-systems provider Sysmex America

Market Leaders: Business Intelligence

Market Leaders: Marketing Solutions

Market Leaders: Small-Business Suite CRM

Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks

Bazaarvoice releases a product geared toward helping businesses drive customers from social networks to brand Web sites.

Big(ger) Blue: IBM Acquires Unica for $480 Million

In a monumental, though predictable move, IBM purchases marketing automation technology.

Maximizer Aims to Let the Little Guy Play

Maximizer Software offers one new and one enhanced CRM product for teams of fewer than 50 users.

Required Reading: The Joys of Never-Ending Engagement

A single response is no longer sufficient, says Engage! author Brian Solis.

SAP's Surprising Spring

In the wake of corporate upheaval, the German giant welcomes thousands of customers to its annual gathering.

The Missing Piece(s) of Social Media

CRM Evolution '10 — Day 3: Four executives, from four vendors of social media platforms, provide (at least) four answers.

CRM Is Still All About Location

CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.

The Era of Static Emails Is Over

destinationCRM Exclusive: Infor, a provider of enterprise software solutions, launches a new intelligence-based email marketing tool.

Welcome to the Interboom

CRM Evolution '10 — Day 1: Beagle Research Group founder Denis Pombriant details the three economic challenges that will forever alter CRM.

American Express, CDW, and Dell Honored for Customer Empowerment

Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners

Can a User Interface Change the World?

Customer Experience Forum '10: A Forrester Research vice president demonstrates technology that can sense and recognize movement.

8 Companies Honored for Sustainability

ThinkForward '10: The inaugural edition of Beagle Research Group's new award recognizes excellence in business processes, cost containment, and customer relationships.

Pitney Bowes Acquires Portrait Software

In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.

Sage Shows New Movement on Old Promises

Sage Act! Mobile Live and Sage CRM version 7.0 offer customers mobility and usability.

What is Your Social Intelligence IQ?

Forrester Wave on Listening Platforms '10: Listening platforms have evolved beyond monitoring tools in order to better inform the entire enterprise, says the newest Forrester Research report.

Oracle, CDC Enter the Marketing Automation Market

"Oracle failed to buy Market2Lead," says MarketBright CEO.

Driving Results

How AAA Mid-Atlantic turned database marketing into member retention.

The Complexity of Collection

A slew of recently released Web analytics products may advance the collection of customer data from social networks.

Reading the Text

McGraw-Hill learns to sell smarter.

Aberdeen Retail Summit Revisits Familiar Topics

Aberdeen Group Retail Summit '10: Two keynotes offer new insight into the impact of social and mobile marketing.

CDC Pivotal Now Offers Social and Small Business CRM Capabilities

CDC Software climbs out of the shadows with two important product releases.

Google's View of the Mobile Web's Future

Mobile Marketing Forum '10: An executive of the search-engine giant explains how his company plans to capitalize on mobile devices, and the notion of "immobile browsing."

Did Web Analytics Just Become One of IBM's Core Values?

Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.

Zoho Now Offers Unified Search

Unified and actionable search is now possible across all of Zoho's 24 applications.

Gold Mobile and Telcordia Find Mobile Rewarding

The new GoMo Wallet aims to put commerce and transaction functionality in the hands of mobile carriers.

A Community in Crisis

A specialist in real estate information offers answers amid a sea of foreclosures.

What Is Going On Down There?

In the land of 'feminine-hygiene marketing,' a new campaign changes the way products are advertised.

Market Focus: Sports and Entertainment

Facing Off with Social Media: Two National Hockey League franchise have goals for Facebook and Twitter.

Required Reading: Measuring Your Social Marketing

In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success.

Marketing to a Community

Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging.

Infiltrating the Community

When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.

5 Ways Web Analytics Can Save Marketers from Themselves

A Forrester Research analyst reveals how Web analytics can produce better customer intelligence.

SAP Insists "Mobile Is the New Desktop"

SapphireNow '10: SAP executives explain the recent Sybase acquisition and set a date for the general availability of on-demand software Business ByDesign 2.5.

SAP Declares "ByDesign Is Here" (Sort Of)

SapphireNow '10: SAP's co-CEOs deliver back-to-back keynote addresses celebrating not only their first 100 days at the helm, but also the general availability of on-demand offering Business ByDesign 2.5 — two months from now.

New Challengers Added to Gartner Magic Quadrant for Business Intelligence

Magic Quadrant for Business Intelligence '10: Smaller vendors gain traction, but 75 percent of the market remains controlled by the top five vendors, with Oracle on top yet again.

Tealeaf Introduces New CEM Capabilities

New Tealeaf software offers real-time awareness to e-business teams.

InQuira Sales Enablement Tool Helps Salespeople Sell Faster and Smarter

A leading provider of enterprise knowledge solutions expands its capabilities to sales enablement.

IBM Extends its Integration Portfolio by Acquiring Cast Iron Solutions

Based on its belief that the cloud computing market will continue to grow, IBM acquires a SaaS leader.

SAP Acquires Sybase in $5.8 Billion Deal

The German software giant says it will now be able to offer enterprise software and next-generation business intelligence on mobile devices.

Lithium Technologies Acquires Scout Labs

The deal, reportedly for more than $20 million, allows Lithium to add social media monitoring to its extensive list of capabilities.

Don't Fence Me In

A supplier of mesh and fencing materials learns the secret to corralling new customers: attracting them in the first place.

Can Marketers Behave Themselves?

As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up.

Marketers Focus on Reaching "Conversationalists"

Forrester Marketing Forum '10: A Forrester Research vice president defines marketing adaptability.

Why Customer Intelligence Is a Bright Idea

Forrester Marketing Forum '10: Analyst David Frankland urges marketers to use "customer intelligence" to drive business strategy.

Sales Intelligence Is More than Smart Selling

With basic CRM no longer a differentiator, the automated "pushing" of sales intelligence may determine who sinks or swims, according to a recent report from Aberdeen Group.

Kodak Added to the Picture in Gartner Magic Quadrant for Marketing Resource Management

Magic Quadrant for Marketing Resource Management '10: Increased interest in MRM introduces three new companies to this year's report — but Oracle is shown the exit.

Gartner Outlines 3 Steps to a Successful CRM Strategy

The economic upswing spawns a return of the $100 million CRM project, according to a Gartner analyst.

Alterian Upgrades Content Manager Enterprise

Alterian's new product aims to simplify maintenance of Web-site content.

Cross-Channel Marketing Made Easy

Responsys 2010 Spring Tour: The provider of on-demand marketing services unveils a new campaign designed explicitly for social networks.

SAP Slips StreamWork Into the Cloud-Based Collaboration Current

In the first major move since its recent restructuring, the German giant makes a play for the Enterprise 2.0 space — and beyond.

Retailers Embrace "The New World of Consumer Centricity"

Jay H. Baker Retailing Initiative/Wharton Interactive Media Initiative '10: The chief executive officer of Home Shopping Network details how to engage customers and improve service.

Radian6 Releases an Engagement Console for Social Media

The social media monitoring vendor says the new product "brings the social phone to every desktop in the company."

Socialtext Will Search Your Streams

The upstart provider of collaboration solutions releases Socialtext 4.0, the latest edition of its enterprise social software platform.

The Gartner Magic Quadrant for Contact Center Infrastructure Gets Rebuilt

Magic Quadrant for Contact Center Infrastructure '10: As the market weathers a second year of overall decline, Avaya now holds approximately half the global market share by revenue.

70 Percent of Social Media Initiatives by Information Technology Departments Are Doomed

A recent Gartner report takes a dim view of social media projects led by corporate-technology personnel.