5 Emerging Sales Productivity Tools
For many salespeople, it's in their nature to impress. And some would argue it's part of their job. Their extra efforts to win over prospects are often reflected in their appearance, their choice of restaurants, and even their gadgets. And while it traditionally has been difficult to quantify the value of these investments, research shows that some of their technology accessories can actually improve productivity.
According to a Nucleus Research study, "The Value of Mobile and Social for CRM," a survey of CRM decision-makers found that organizations that provided their sales teams with mobile access to their CRM systems realized a 14.6 percent increase in productivity. Sales teams that used social CRM technologies like Salesforce.com's Chatter enterprise collaboration tool saw an 11.8 percent increase in productivity.
Organizations that couple social and mobile features with hallmark CRM functionality yield better results than those that rely solely on standard sales force automation systems. So it should come as no surprise that vendors and consultants are eyeing task-specific , role-, and vertical-based usage of mobile CRM data that extends beyond a simple pipeline update by a sales rep, the Nucleus report indicates.
While a slew of sales productivity tools have surfaced since the social and mobile revolution, here are a few that have the potential to significantly improve your company's bottom line.
Radius Launches Sales Intelligence Platform
24 Apr 2012
Solution promises insight into strong SMB market
LexisNexis Launches SmartMeeting
13 Jul 2012
Tool delivers sales intelligence reports to reps in their Outlook email environment.
SAVO Group Launches SAVO Teams Application
19 Jul 2012
Solution designed to increase sales through internal collaboration, company says.
ElasticSales Launches Close.io Platform
30 Jan 2013
Designed for sales reps, the solution weds voice, email, and CRM.
The Future of Mobile CRM
22 Feb 2013
Providing access from anywhere is essential in today's business environment.
Crushpath Secures $6 Million; Debuts Pitch Sites
12 Mar 2013
Product launch helps visualize sales, marketing, service offers.
SAVO Group Automates Sales Proposals
06 Jun 2013
Solution aids accuracy; helps align proposals with buyers' needs.
Make Big Data Equal Big Sales
12 Jul 2013
Mobility is the modern-day pocketknife for sales reps.
Presentation Sales Tool PointDrive Aims to End Attachments
25 Oct 2013
Clean Web interface replaces emailed decks.
Bullhorn's Email Analysis Tool Gives Companies a Better Understanding of Ongoing Relationships
24 Mar 2015
Pulse expands cloud-based CRM vendor's customer insights.