When Designing Customer Engagement Programs, Remember: Style Matters
Interfaces should be simple and intuitive, but also visually appealing
Video and LinkedIn: A Match Made In Business Heaven
Here's some advice from a not-quite video pro
For Salespeople, It’s All About the Interface
Tools that are both useful and intuitive will improve customer relationships as well
Will CRM Innovation Make You or Break You?
Understanding the critical elements of success and failure
It’s 2020! How Did Our CX Predictions Work Out?
Let's look at how we've responded to customers' rising demands
Let Hope, Not Hype, Be Our Guide in 2020
A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.
A Simple Way to Set Your 2020 CRM Enhancement Priorities
With hundreds of sales enablement solutions from which to choose, how do you assess what you truly need?
Why Are We Still Talking about Silo Busting (Among Other Things)?
While some of the predictions for 2020 involve revolutionary, cutting-edge technologies like blockchain, advanced analytics, and artificial intelligence, many more of the predictions involve strategies and technologies that have been around for years but have yet to be adopted.
How AI Is Impacting CRM (Already)
More customer data leads to smarter AI, and the sky's the limit
X-Data + O-Data = Better Customer Journeys
Combining experience data and operational data can make a big difference for your customers
Luddites Like Me Like Personal Interactions
Any texts I receive from companies must be relevant, must provide value, and must be personalized.
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?
When the going gets weird, the weird turn pro
Analytical Advances Unlock the ‘How’ of Selling
Sales reps know what they need to do, but how to do it is a moving target
CRM’s Unexpected Science
When synergy makes a difference
How Do You Listen to Your Customers?
You need a listening architecture to get the most from customer insights