Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift
Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?
When the going gets weird, the weird turn pro
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
Analytical Advances Unlock the ‘How’ of Selling
Sales reps know what they need to do, but how to do it is a moving target
CRM’s Unexpected Science
When synergy makes a difference
How Do You Listen to Your Customers?
You need a listening architecture to get the most from customer insights
To Engage Customers, Your UI Design Needs These 6 Qualities
It's about giving customers what they want in the most frictionless way possible without breaking the bank
Which CRM Features Are Small Businesses Not Taking Advantage of?
This year's version of ‘ask the vendors' examines what SMBs might be missing
5 Reasons Why Branded Communities Are Your Best Lead-Nurturing Platform
You can invite who you want, and you control the information these communities yield
CRM Is Making a Difference
In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more
Retailers Need to Adapt to the Smart Customer
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
UX Can Make Your Business Disruption-Proof
User experience design is now a C-level imperative, whether executives get it or not
Companies Must Heed the Voice (Literally) of the Customer
Voice-first technologies could soon be the engagement tool of choice
Nine CX Trends to Watch
The roles of purpose and emotion join some usual suspects (mobile and self-service).
7 Lessons to Learn in the Digital Shift
Focus on relevancy to build loyalty and authenticity.
The Bright Future of the Internet of Things
Today's innovations are only the beginning.
Don't Drop the Ball on Your Digital Engagement Strategy
Customers' app journeys hold the key to new opportunities.
The True Price of Channel Optimization
Why meeting your customers where they prefer is key to your business survival.