Expect Change in the CRM Industry in 2025 and Beyond

If there's one thing that's certain, it is that the long-term outlook for the CRM market remains positive.

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

GenAI: Reaping the Benefits and Navigating the Challenges

The technology is well on its way to being a contact center fixture.

Where Does CRM Adoption Stand Today?

From data-entry drudgery to making people's work lives easier (and more productive).

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

Patriotism Aside, U.S. Operations Are a Good Idea

Onshoring can be costly upfront, but the service improvements will pay off.

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

Spatial Computing: The Power to Transform CRM

AR/VR is already making inroads with consumers, and CRM won't be far behind.

The Metaverse and Generative AI: Where Does CRM Fit into the Picture?

The interaction of these technologies will form the future of commerce.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Latest Technology Trends Show CRM's Versatility

Companies will only succeed in the metaverse if they have the right technology, bandwidth, and staff to sustain it.

5 Applications to Boost Contact Center Performance in a Tough Economy

These innovations are ready to be rolled out and are positioned to help contact center managers achieve their departmental and corporate objectives.

How Old CRM Data Can Be Made New

Your CRM platforms could be holding engagement data your sales reps can exploit now.

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

Reinforcing the ‘R’ in CRM

Companies need to embrace the role of relationships in driving digital and business transformation.