STIR/SHAKEN Is Now in Effect, but It’s Not Moving Me Yet
Something needs to be done to stop robocalls and scam calls.
The 360-Degree Customer View Fallacy
Do we really need to know everything about customers?
B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery
We may be approaching the beginning of the end. This is good news for customers.
CRM’s Digital Executives Take a Front Seat Post-Pandemic
It's all hands on deck as successful companies shift to a digital C suite.
How to Regain Customer Trust in 2021
Your user experience needs to inspire user confidence.
CRM’s Changing Role as We Look Past the Pandemic
Lessons learned about connecting and engaging with customers during the pandemic will need to be applied post-pandemic.
Digital Agility Will Be the Key to Continuity in 2021
The pandemic has shown that just about anything that can be done in person can be done digitally
Customer Experience in the Post-Pandemic World
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
Value, Not Volume: The New Bar for Good Marketing
The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.
Data Links Disparate Technology Demands
"Every step you take toward being a data-forward marketing organization is a positive one."
Coronavirus Shows the Value of CRM
It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.
Voice + AI Represents the Next Chapter in CRM’s Evolution
As voice technologies become ubiquitous, customer interactions will never be the same
How to Avoid Dark Patterns that Frustrate and Anger Your Customers
At a time when trust is so critical, interface designs that mislead or trick customers are worst practices
Leveraging CRM in the Face of COVID-19
With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve
Technology Can Help Us Through the Tough Times
COVID-19 spurred companies to finally start embracing new technologies to continue operations as their employees were being urged to stay home
When Designing Customer Engagement Programs, Remember: Style Matters
Interfaces should be simple and intuitive, but also visually appealing
For Salespeople, It’s All About the Interface
Tools that are both useful and intuitive will improve customer relationships as well
Video and LinkedIn: A Match Made In Business Heaven
Here's some advice from a not-quite video pro
Will CRM Innovation Make You or Break You?
Understanding the critical elements of success and failure
It’s 2020! How Did Our CX Predictions Work Out?
Let's look at how we've responded to customers' rising demands