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SMB and Mid-Market CRM > Columns/Departments

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Let Hope, Not Hype, Be Our Guide in 2020

A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.

A Simple Way to Set Your 2020 CRM Enhancement Priorities

With hundreds of sales enablement solutions from which to choose, how do you assess what you truly need?

3 CRM Lessons From This Year’s Conferences

Some key themes kept coming up among the CRM intelligentsia

How Can AI Help Small Businesses with CRM?

This year's installment of ‘ask the vendors' features the tech topic on everyone's mind

Is Your CRM as Intelligent as It Should Be?

CRM platforms must capture and organize ever-increasing amounts of data, and AI can help

Making Sense of the Acronym-Laden Industry

Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

CRM’s Unexpected Science

When synergy makes a difference

Which CRM Features Are Small Businesses Not Taking Advantage of?

This year's version of ‘ask the vendors' examines what SMBs might be missing

5 Reasons Why Branded Communities Are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield

CRM Is Making a Difference

In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more

Alexa (and Her Cohorts) Will Change Your Business

The revolution is coming, and SMBs must get ready.

Some Big Numbers for Small Businesses to Embrace in 2018

Keep these eye-popping stats in mind when charting your course for the coming year.

Dynamic Sales Coaching Can Help Your Players (Sales Reps) Win

Leaving your coaching to an informal process at the discretion of managers will lead to blown deals

A Customer-Engaged Company Has Empathy in Its DNA

It has to be both baked into your company's culture and present in your people.

What SMBs Want from Vendors

Technology executives share what their small-business customers are asking of them.

Who Makes a Company Customer-Focused?

What CX professionals can do to shift the culture.