Is Your Enterprise Ready for Direct-to-Consumer Business?
The final point of sale in an omnichannel marketplace is shifting
Don’t Repel Sales Prospects You’re Trying to Attract
Here's how to get your foot in the door with a professional approach
A Simple Way to Set Your 2020 CRM Enhancement Priorities
With hundreds of sales enablement solutions from which to choose, how do you assess what you truly need?
Let Hope, Not Hype, Be Our Guide in 2020
A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.
It’s 2020! How Did Our CX Predictions Work Out?
Let's look at how we've responded to customers' rising demands
How AI Is Impacting CRM (Already)
More customer data leads to smarter AI, and the sky's the limit
Why Are We Still Talking about Silo Busting (Among Other Things)?
While some of the predictions for 2020 involve revolutionary, cutting-edge technologies like blockchain, advanced analytics, and artificial intelligence, many more of the predictions involve strategies and technologies that have been around for years but have yet to be adopted.
3 CRM Lessons From This Year’s Conferences
Some key themes kept coming up among the CRM intelligentsia
Early Adopters of AI for Sales See Tangible Results
Vendors are investing heavily in AI, and early returns suggest it's paying off already
Luddites Like Me Like Personal Interactions
Any texts I receive from companies must be relevant, must provide value, and must be personalized.
X-Data + O-Data = Better Customer Journeys
Combining experience data and operational data can make a big difference for your customers
Amid Economic Uncertainty, Optimize, Don’t Downsize
Department heads need to look beyond simple expense trimming and instead focus on optimizing what they already have
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
AI Is Top of Mind for Everyone in CRM
The consumer uses for AI are numerous, but just as real are the business use cases.
Don’t Let AI Distract from the Real Problem
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
Data Is Useless (at Least on Its Own)
Marketers should view data as just one ingredient in a successful recipe
How Do You Define CX Success?
When you put customers at the heart of your decisions, you're bound to succeed
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift