AI Is Top of Mind for Everyone in CRM
The consumer uses for AI are numerous, but just as real are the business use cases.
Don’t Let AI Distract from the Real Problem
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
Data Is Useless (at Least on Its Own)
Marketers should view data as just one ingredient in a successful recipe
How Do You Define CX Success?
When you put customers at the heart of your decisions, you're bound to succeed
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift
Will Robotic Process Automation Replace Human Workers?
Automation will bring changes that rival those of the Industrial Revolution
4 Things to Know About the AI for Sales Marketplace
Artificial intelligence is fundamentally changing CRM, and it deserves your attention now
AI Isn’t Inevitable—It’s a Choice
Companies should approach automation with judgment and analysis, not resignation
Make Customers Your Best Salespeople
The advocacy of a satisfied customer can make all the difference in B2B sales
Amazon Serves Up CX Lessons
With Go and AR, the giant retailer is showing us how new tools can connect with customers
Making Field Service Your ‘Promise Engine’
A marriage of people, process, and products
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
Storytelling in Business: Art, Science, Necessity
You have to make customers connect with you in a personal way
Where Is Amazon Go-ing With This?
The staffless Amazon Go stores seem like a convenience revolution—though for now, the experience might be beside the point
Data Analytics Is Better, Easier, and More Critical Than Ever
Successful companies have made data analytics a part of their DNA for a reason
With B2B Marketing, It’s Back to the Basics
Time to kill your martech stack—or at least simplify your approach
To Engage Customers, Your UI Design Needs These 6 Qualities
It's about giving customers what they want in the most frictionless way possible without breaking the bank
Let’s End the Partisanship
Companies have been bogged down by party loyalties to a specific department (marketing, sales, or customer service) for a long time
It’s Time for Marketers to Go Back to School
The higher education market could benefit from a new marketing technology that takes personalization to a new level
CRM Is Making a Difference
In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more