6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
AI Is Top of Mind for Everyone in CRM
The consumer uses for AI are numerous, but just as real are the business use cases.
How Do You Define CX Success?
When you put customers at the heart of your decisions, you're bound to succeed
Data Is Useless (at Least on Its Own)
Marketers should view data as just one ingredient in a successful recipe
Don’t Let AI Distract from the Real Problem
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
Put Customer Insights at the Center of Business Transformation
Digital transformation initiatives are still giving customers short shrift
Will Robotic Process Automation Replace Human Workers?
Automation will bring changes that rival those of the Industrial Revolution
Amazon Serves Up CX Lessons
With Go and AR, the giant retailer is showing us how new tools can connect with customers
4 Things to Know About the AI for Sales Marketplace
Artificial intelligence is fundamentally changing CRM, and it deserves your attention now
Make Customers Your Best Salespeople
The advocacy of a satisfied customer can make all the difference in B2B sales
AI Isn’t Inevitable—It’s a Choice
Companies should approach automation with judgment and analysis, not resignation
Making Field Service Your ‘Promise Engine’
A marriage of people, process, and products
Storytelling in Business: Art, Science, Necessity
You have to make customers connect with you in a personal way
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
Where Is Amazon Go-ing With This?
The staffless Amazon Go stores seem like a convenience revolution—though for now, the experience might be beside the point
Data Analytics Is Better, Easier, and More Critical Than Ever
Successful companies have made data analytics a part of their DNA for a reason
Let’s End the Partisanship
Companies have been bogged down by party loyalties to a specific department (marketing, sales, or customer service) for a long time
To Engage Customers, Your UI Design Needs These 6 Qualities
It's about giving customers what they want in the most frictionless way possible without breaking the bank
With B2B Marketing, It’s Back to the Basics
Time to kill your martech stack—or at least simplify your approach